Wednesday, December 25, 2019

Private Facts About Dissertation Editor Only the Experts Know About

Private Facts About Dissertation Editor Only the Experts Know About Writers ensure customer becomes affordable dissertation writing service he cannot discover in the majority of the other businesses offering custom dissertation writing services. Thus the PhD editors for hire need to take such factors into account during editing. When you pay for a thesis writing service you are receiving the very best help that money can purchase and searching for that service on the internet is the perfect spot. Permit us to explain what makes our website the ideal alternative for your UK dissertation. You're at the appropriate site! If you're searching for dissertation help online, then you've landed at the proper location. Want to Know More About Dissertation Editor? PhD editors strictly edit a person's work without reference to a different individual's dissertation. Well, you don't have to fret about the basis of the paper as our professionals keep in mind everything till they start. A researcher should devote some time discussing details with an editor ahead of commencing the undertaking. The part of a dissertation editor gets essential. A specialist editor knows the way to impress university evaluators to be able to acquire a great dissertation grade. The dissertation editor can help you to enhance all parts of your dissertation so that it meets or exceeds expectations of the reviewers. A specialist dissertation editor can play an essential part in the characteristic of your final dissertation. Be certain that your dissertation is left up to doctoral standards. Dissertations are important and therefore, you will need the very best help you can get. A dissertation is similar to a very long essay that needs to be written in an appropriate format or structure. Your dissertation is just one of the main assignments you will complete in college. Dissertation writing differs. It is a challenging procedure which is typically extremely concerned by companies. Dissertation editing has become a favorite method adopted among doctoral students who desire to earn a mark and achieve academic distinction. It is the most challenging thing to perform post thesis writing. Observing the necessary citation format is a vital requirement for writing an excellent dissertation paper. You are able to easily buy thesis from a web site that provides a database of papers. It is extremely important that a high quality dissertation paper covers only the needed topics and not unrelated content that could hamper the total standard. You just need to give us your basic details together with the specifics of the dissertations like what you need and the way you want, make the payments and you're done with that. The use of the editors is not just for plain grammar and for spelling check. Some proofread the work before giving a quotation so they can observe how much editing should be carried out. An editor with an academic background is an additional benefit since that person is familiarized with the overall procedure of writing a dissertation. Getting help for an assignment like a dissertation is a severe job. If your dissertation is likely to withstand significant critique and earn a contribution to your field, every assertion has to be justified and every argument has to be fallacy-free. Writing a dissertation is the last consequence of a college student's scholastic experience. Usually, a good dissertation is the end result of years of sweat and toil with dedicated work.

Tuesday, December 17, 2019

Key Informant Interview At Craven Correctional Institution

Key Informant Interview In the previous section I described two personal traits that I possess and assessed how they would fit in a career as a senior case analyst. In this new section I will describe my interview with Thad Spiewak. I will explain what he believes are the two background experiences, two skill or abilities, and two personal characteristics that are required to get a job as a senior case analyst. I will then assess whether I match these. Informant My informant is Thad Spiewak, Senior Case Analyst at Craven Correctional Institution. I met Mr. Spiewak through Ms. Tammie Stocks, the Assistant Director of Programs for Craven Correctional Institution, when I toured the facility after expressing my interest in pursuing a career†¦show more content†¦In May of this year I will finish my bachelor’s degree and be able to fulfill this requirement. I do not have experience within the prison system; however, I am actively seeking a position to further my experience. I have applied for seve ral positions, including processing assistant, behavioral specialist, and case analyst. I recently learned that Craven County Correctional Institution has been converted to be only a processing center, so there will be an increased number of positions opening. Skills or Abilities I then asked Mr. Spiewak what skills or abilities he felt were necessary to hold a position like his. After contemplation, he said the most important skill is perception; by this he meant that when interviewing an inmate one must be able to understand not only what the individual is telling you but also what they are not telling you. One must be able to detect deceit and manipulation. One must learn to understand when something is not being said and how to extract that information. Mr. Spiewak notes that while most the inmates seem docile enough, you must learn when to see a threat; as a case analyst and senior case analyst, when you interview inmates you are alone in a room with the door closed for the en tirety of the interview. You always have to be aware of what the inmate is doing, saying, and thinking. To be a case analyst, one must understand people and

Monday, December 9, 2019

Business Capstone Project Analysis

Question: Explain the Business Capstone Project. Answer: Introduction: In a strictly competitive market of the present world, it is not sufficient for an organization, to just engage in the activities of production and sale of a commodity, but it must be able to exercise remarkable influence on the mindset of the consumers. In a market in which many companies sell homogeneous products, the online presence of an organization is very important. Social media can enable a company influence its customers to buy its newly launched products, as well as can help the organization to reach out to a huge number of customers solving their queries, complaints or grievances. Considering this fact, the following research intends to explore the relation between Samsungs use of social media, and the way it intends to influence the consumer buying behavior (Fuchs 2013). Research Objectives: This research has the following objectives: To examine how far the consumers are affected by the online advertisement and promotion, or public rating and review of a Samsung on the social media To investigate how many consumers feel that their problems are solved when they interact with the Customer Service executives of Samsung To find out how many of the consumers use social sites regularly, and in the process engage themselves to know more about newly launched products and attractive offers of Samsung. To investigate to what extent does a company like Samsung is liable to fall prey to the negative consequence of social media. To discover what steps does Samsung take, by implementing CRM, or maintaining an active customer support system, to curb the negative effects of social media tools on their public image (Jussila et al. 2014). Literature Review: Use of Social Media Tools and Growth of business in Samsung: In the last few years, Samsung has succeeded in outrivaling its competitors such as Nokia, and Apple, in the market of smart phones and phablets. According to Vivaldi Partners, the very reason behind the unprecedented success of Samsung in the smart phone market is caused by its regular interaction with the customers, promoting their products with exquisite offers on social media as well as by having conversation with them as to maintain their loyalty to their company. With the digital revolution that has started with the beginning of the twenty first century, the consumers spend more time in researching a product online, comparing the cost and facility of each device, and after viewing the public ratings and reviews only, decide to buy a product (West 2013). As it is already a well known fact that Samsung and Sony are two very reputed big commercial giants in the market of High Definition television, but yet Samsung has been found to win the battle in the last few years, owing to it s social media strategy. According to Szymeczko, the Social media specialist of Samsung, the company engages its customers constantly through interactions via Instagram, Twitter, whereby the followers are not only informed about the new products, but also the discounts available and the reviews. As a result, more consumers are fascinated by the innovative style and cool features of the television sets (Aral et al. 2013). Figure 1: Social Currency Wheel Showing a Comparative Study of Samsung and Sony As the above diagram suggests, the research conducted by Vivaldi partners Group suggested that Samsung has been able to grow its market twice more than Sony, simply because of its online presence. The company not only interacts regularly with the customers, by keeping them updated about the latest model and its features and designs, but also draws new potential consumers, as their posts get further circulated among the masses, through the increasing number of Likes or Shares on Facebook or Twitter (Turban et al. 2012). Online Presence of Samsung to Serve the Consumers Better: Companies such as Samsung actually develop and expand their market by taking help of the social habit of the young generation of people. A recent research held, showed that there has been an approximate 7% increase in the use of social media tools in recent times. With the popularity of social media tools such as Facebook and Twitter, people are not only following their friends and family, but also their favorite brands. In case, they are liking and commenting on the posts of such companies, it is getting viral among his friends as well (Andrews et al. 2015). Figure 2: Increase in the Use of Social Sites in the Recent Era Keeping this in mind, the active presence in social media tools has hugely affected the business performance of Samsung smart phones as well as electronic appliances. Use of CRM Software by Samsung to Stay Informed About the Consumer Trend: However, if an organization intends to engage itself in social sites, it must ensure that it can cope up with the negative feedback and take necessary steps. For this reason, Samsung has already implemented CRM software, to be able to track the negative response of its customers and to be able to avoid any kind of customer churn. Through the implementation of CRM software, Samsung not only is able to measure the satisfaction level of its existent consumers, but also avoids the possibility of negative responses by taking quick as well as effective steps (Cioca et al. 2013). Research Methodology: The researcher for conducting the proposed research will take help of the Quantitative Method of Research, which will help the researcher to get statistical information about the consumer trend of Samsung before reaching a generalized conclusion. The researcher as part of the Quantitative Method of research, will conduct a survey on the regular users of social media tools, and will be asked to respond as to how far they are influenced by the online advertisement, public response or review while buying a product from Samsung. Project Plan Using Gantt chart: Main activities 1st week 2nd week 3rd week 4th+5th week 6th week 7th week Selecting the Research topic Review of the Literature Formulating the Research methodology The source of Collection of primary data Analysing the collected data Results Stating teh Conclusion and Recommendation The Submission Research Process: The research process will consist of a survey, that will be conducted both online as well as with the help of face to face interaction with the respondents. Here, the respondents will be given a questionnaire whereby they will have to tick a Yes, No or Maybe, in response to the questions (Creswell et al. 2013). Question Yes No Maybe Do you instantly buy or feel inclined to buy a new phone or an appliance whenever you see an online advertisement? Do you follow your favorite brand on Facebook or Twitter to get notified about new products and tempting offers? Do you get affected when you come across any negative feedback from another customer about your favorite Phone brand. Do you make an online research and in-depth study of a Samsung product before buying it? Do you find the latest offers and discounts offered by Samsung online alluring? Data Collection and Analysis Method The data will be collected by distributing questionnaires among the consumers of Samsung. Since, the research will focus on the consumers of Samsung mainly, the Focus Group method will also be used whereby direct, face to face interaction with the consumers will help to reach the answers to the questions, as well as explore new facts useful for conducting the research further. The researcher will employ the Non probability Method of Sample collection, because the researcher will conduct the research on a selected group of people. The respondents have to be selected on the basis of two criteria- (i) they have to be the consumers of Samsung who also use social media regularly, and (ii) their age must lie between 18 to 55 years. The researcher, for the collection of data, will employ the Purposive Sampling Method, which will enable him to collect the data from a selected group of respondents, who are chosen because of their common interest in social media and their consumption of social media apps (Leary et al. 2013). Expected Research Outcomes: The researcher expects that by conducting the research he will be able to discover the extent to which social media affects the business of Samsung. Here, on the one hand, the researcher is expected to discover not only the positive outcome of the use of social media tools, but also exactly which social sites or which online promotion strategy works best for drawing new consumers. This will help the researcher unravel a new fact as to which social strategies should be adopted by the small organizations to fully develop and expand its business. Further, this is expected to bring to light how far the installation of software like CRM can help the companies to keep a track on the consumer behavior on social sites, as these software help in informing the organization as to how many visitors have visited its page, how many have posted any negative comment, etc (Tuten et al. 2013). Reference List: Andrews, K. and Mickahail, B., 2015. Business and Social Media: Collaboration for the Sixth Discipline.Social Media and the Transformation of Interaction in Society, p.158. Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue-social media and business transformation: A framework for research.Information Systems Research,24(1), pp.3-13. Cioca, M., Ghete, A.I., Cioca, L.I. and Gfu, D., 2013, October. Machine Learning and Creative Methods Used to Classify Customers in a CRM Systems. InApplied Mechanics and Materials(Vol. 371, pp. 769-773). Creswell, J.W., 2013.Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Fuchs, C., 2013.Social media: A critical introduction. Sage. Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), pp.88-107. Jussila, J.J., Krkkinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-to-business relationships of technology industry firms.Computers in Human Behavior,30, pp.606-613. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. O'Leary, Z., 2013.The essential guide to doing your research project. Sage. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Social Commerce: Foundations, Social Marketing, and Advertising. InElectronic Commerce(pp. 309-364). Springer International Publishing. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage. West, D.M., 2013.Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012: Television Advertising and Social Media in Election Campaigns, 1952-2012. Sage.

Sunday, December 1, 2019

Toulouse-Lautrec, Henri de free essay sample

Toulouse-Lautrec, Henri de ( 1864-1901 ) . Many immortal painters lived and worked in Paris during the late nineteenth century. They included Degas, C # 1081 ; zanne, Gauguin, Van Gogh, Seurat, Renoir, and Toulouse-Lautrec. Toulouse-Lautrec observed and captured in his art the Parisian night life of the period. Henri de Toulouse-Lautrec was born on Nov. 24, 1864, in Albi, France. He was an blue blood, the boy and inheritor of Comte Alphonse-Charles de Toulouse and last in line of a household that dated back a thousand old ages. Henri s male parent was rich, fine-looking, and bizarre. His female parent was excessively devoted to her lone life kid. Henri was weak and frequently ill. By the clip he was 10 he had begun to pull and paint. At 12 immature Toulouse-Lautrec broke his left leg and at 14 his right leg. The castanetss failed to mend decently, and his legs stopped turning. He reached immature maturity with a organic structure bole of normal size but with abnormally short legs. We will write a custom essay sample on Toulouse-Lautrec, Henri de or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He was merely 1.5 metres tall. Deprived of the sort of life that a normal organic structure would hold permitted, Toulouse-Lautrec lived entirely for his Ar t. He stayed in the Montmartre subdivision of Paris, the centre of the cabaret amusement and Bohemian life that he loved to paint. Circuss, dance halls and cabarets, racecourses all these eyeglassess were set down on canvas or made into lithographs. Toulouse-Lautrec was really much a portion of all this activity. He would sit at a crowded cabaret tabular array, laughing and imbibing, and at the same clip he would do fleet studies. The following forenoon in his studio he would spread out the studies into bright-colored pictures. In order to go a portion of the Montmartre life every bit good as to protect himself against the crowd s ridicule of his visual aspect Toulouse-Lautrec began to imbibe to a great extent. In the 1890s the imbibing started to impact his wellness. He was confined to a sanatarium and to his female parent s attention at place, but he could non remain off from intoxicant. Toulouse-Lautrec died on Sept. 9, 1901, at the household chateau of Malrome. Since so his pictures and postings peculiarly the Moulin Rouge group have been in great demand and convey high monetary values at auctions and art gross revenues.

Tuesday, November 26, 2019

Lehigh University offers MBA program for new students Essays

Lehigh University offers MBA program for new students Essays Lehigh University offers MBA program for new students Essay Lehigh University offers MBA program for new students Essay The application process for registering at the private school, Lehigh University, and its business program is open and rolling. Students who enroll for this online MBA program are employed. Lehigh University records and archives the classes. Applicants should know that the business graduate program at Lehigh has been accredited with the standard of accreditations for business schools. The academic year in which this online MBA program was founded is 1993-1994. There are around 267 participants enrolled in the course. As we mentioned, the deadline is rolling and the information applicants need can be found on the admission web-site www.lehigh.edu and the e-mail which you can find on the university’s web page. The US rankings for this MBA online program are: score 73 and rank 128, rank 146 and score 36 for the students’ service and the technology service, rank 17 and score 89 for engagement of each student, rank 25 and score 75 for selectivity of admissions and the whole score for peer assessment is 2.8 from 5. The applying process is open and rolling for both US residents and students who come from other countries as well. Admissions director is Jennifer Giordano, the admissions web page is: http://lehigh.edu/mba Lehigh University gives MBAs. There are 15 instructors who come from the faculty and teach full-time on the online business graduate programs and 8 part-time faculty instructors also teaching the online MBA programs. The online classes allow for students from the campus to follow them as well. The total number of enrolled students is 267 and the average age of the entrants is 32 years. There are more male than female participants, 68.9% of the participants enrolled in the course are male and 31.1% are female. The Internet speed for theMBA course at the University is recommended to be DSL but there is no 24/7 tech live support. The response from an instructor should be expected in 24 hours. Tuition for part-time US students and the rest of the students is $1 050 per credit. The admission notifications start coming from January 15th. The admissions standards are the same for all of the different online MBA programs. There hasn’t been a case that a well-qualified student being denied. People who live abroad can also apply for the online program but the program does not offer DANTES courses. The last numbers reported showed that from 87 applicants, 77 were accepted. There were 69 new entrants and the acceptance rate is 89%. The average GPA of the undergraduates is 3.33 and 83%of the applicants provide their GPA. The average score from the GMAT is 620 and 65% of the entrants provide the GMAT results. 100% of all the applicants are with previous working experience.

Saturday, November 23, 2019

7 Pep Talk Points About Writing

7 Pep Talk Points About Writing 7 Pep Talk Points About Writing 7 Pep Talk Points About Writing By Mark Nichol Fiction? Nonfiction? It doesn’t matter. It’s all about getting started, but you’ll need a few supplies, and some directions, for your journey: 1. The Elevator Pitch Imagine you’re in an elevator, and a literary agent, a theatrical producer, or a movie star steps in. After a quick greeting (we’re fantasizing here), you mention that you’re writing a story and they ask you what it’s about (fantasizing roll with it). You have 15 seconds before they step off the elevator and (unless you take my advice) out of your life forever. What do you say? That’s an elevator pitch. Without a pitch, you have no story. (Sometimes it’s the first sentence.) Nonfiction? Same. 2. The First Word Sit down and write the first word that comes into your head. The page isn’t blank anymore, and you now have permission to continue. 3. Procrastination Work it into your writing schedule. When you’re getting started each day, allow 5, 10, or 15 minutes to do something else an administrative task, a spot of research, scanning your notes or what you wrote yesterday (but don’t dive in to revise it). Then, when your time is up, get to work. 4. Exposition You’ve heard it before, but you can’t be reminded often enough: Show, don’t tell. Don’t describe how someone feels; illustrate attitude or emotion with actions, not observations. This rule applies to nonfiction as well as fiction. 5. Purpose â€Å"What’s my motivation?† is the cliched actor’s query, but it’s a good question. Your characters are actors, too (but let’s not get distracted about film rights just yet). What do they want? What are they willing to do to get it? When you answer the first question, it’s easier to produce the answer to the second one also known as a story. 6. Challenges A story without obstacles is like well, like a dull story. Readers identify with characters who get knocked down, dust themselves off, and get knocked down again. Rinse and repeat. Whether, on the last page, they end up on their feet or on a slab is up to you, but a story without significant challenges to the protagonist(s) is called a manuscript, not a book. 7. Rejection Did you give up on dating after you were turned down the first time? If you want your manuscript to â€Å"go out with† an editor or an agent, you must persevere. Each â€Å"No† brings you one step closer to â€Å"Yes.† And there will be a â€Å"Yes.† Unless you quit before you hear it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:When to Use â€Å"That,† â€Å"Which,† and â€Å"Who†Using the Active Voice to Strengthen Your WritingCapitalizing Titles of People and Groups

Thursday, November 21, 2019

Impact Of Financial Crisis On The Capital Structure Decision Making Of Essay

Impact Of Financial Crisis On The Capital Structure Decision Making Of The Firm - Essay Example The underlying discussion has developed the reference from the literature related to the capital structure theories and the brief about the financial crisis of late 2000s. The discussion also addresses the firms’ response to the financial crisis by adjusting mix of the capital structure. Therefore, for clear assessment along with overall global assessment, capital structure adjustments of Tesco and Dell have been discussed in the report. The report also has presented alignment of the responses of the capital structures with theories. FINANCIAL CRISIS Financial crisis have always been the dominant factor for determining trends and practices in the economic scenario. A financial crisis traces the reasoning from the excessive loans such as sub-prime mortgages as well as financial instrument of debt derived from such loans (Mizen 2008). Crisis originated from US in late 2000s spread across Europe and then to world owing to the benefit of diversification that businesses attempted t o gain from spreading risk across local and international markets (Fosberg, 2010). First strong hit from financial crisis and its intensity was revealed in late 2007 upon the Bear Stearns’ declaration about evaporation of the value of major assets held by Bear Stearns’s hedge funds. ... ct of financial crisis then resulted in continuity as Fannie Mae and Freddie Mac declared bankruptcy in third quarter beginning of 2008 followed by government takeover. Similar month also witnessed another major shock from financial crisis as Lehman Brothers declared bankrupt and immediately next day another giant AIG ended up receiving $85 billion credit facility from NY Fed to sustain. Efforts to sustain the steep fall of the financial stability of bank and institutions Troubled Asset Relief Program (TARP) was launched (Fosberg, 2010). TARP performance has also been bringing losses to treasury as TARP invested US $25 million in the bank while managed to fetch only US $13.5 million on sale of preferred stock of invested in financial institutions. TARP is also actively making efforts in closing down its program for banks though it still held the share for 199 banks (Sparshott, 2013). Being international firms, all these apart from impact on local financial market had detrimental impa ct on the international financial markets and hence international firms locally. Estimation of the reasons of the financial crisis, other than the core reason of subprime loans backed by subprime mortgages, has been found many. Such as among various factors discussed for fact has been the claim to the performance of respective roles of asymmetric information etc (Miglo, 2010). Further, another core factor along with dominant role of agency problem mounted the issue. Agency problems’ role was initially ignored to be addressed for the level of attention required (Miglo, 2010). In addition to these, role of already stressed factors such as taxes and bankruptcy cost in capital structure theories were receiving less attention in operational practices and hence contributed to the financial

Tuesday, November 19, 2019

Invisibility of Nursing Essay Example | Topics and Well Written Essays - 1250 words

Invisibility of Nursing - Essay Example Focus of development and adoption of standard clinical terminology is to enhance quality in the field of nursing through terminologies that are established using tried and tested methods; reducing effort through avoidance of wheel reinvention; compatibility by integration of data gathered from different source systems, and great coherence and convergent mechanism between terminologies. The American Nurses Association (ANA) is responsible for standardizing nursing terminologies and coordinating various minimum data sets in the United States of America. Nursing Practice Information Infrastructure (CNPII), a committee for ANA, evaluates the data sets in addition to standardized terminologies that are submitted to them, to check whether they are in accordance to certain criteria (ANA, 2012). This criterion includes, terminology development is clinically useful and that the terms are not ambiguous in addition to being clear. The International Health Terminology Standards Development Organ ization (IHTSDO) is an international organization, which in non-profit and it is based in Denmark. The organization owns, acquires, and administers rights to SNOMED CT in addition to other related standards and health terminologies. IHTSDO purpose is to develop, promote, maintain and enable the correct uptake and use of its terminology products around the world. The organization improves health of human kind through nurturing development and use of standardized clinical terminologies. This enables accurate, safe and effective exchange of health related and clinical information. Several advantages of using standardized terminologies arise for direct care nurses. There is better communication among nurses and other health care providers. Using standardized nursing... This paper approves that various challenges arise in using standardized terminologies. Constraints arise on what is achievable and desirable. A lot of communication is health care will be informal. This includes written comments and conversations that are meant for short term purposes. The challenge here is to draw a line where to justify feasibility and desirability of formalization. Granularity is another issue. The level of details to be used in standardized language is a challenge. Relevance of details in the language is arguable on matters of functionality, for current or future use of the standardized terminologies. This essay makes a conclusion that development and adoption of standard clinical terminology, also adds value in healthy policy decision making. NMDS is essential when it comes to Medical Treatment Effectiveness Program. This is a program that is funded by the federal government and its sole purpose is to demonstrate the procedures that are most effective in production of quality client outcomes. This is enabled through a standardized nursing language through NMDS. The federal government is able to make decisions on healthy policy issues such as, effective nursing care, based on nursing data on NMDS. Another area on decision making on healthy issues is, the prospective payment for home healthcare. Through NMDS, data can be retrieved and used for prospective payment systems that can account for variances in the cost of care providence to clients in home stings.

Sunday, November 17, 2019

How to Break Bad Habits and Create Positive Ones Essay Example for Free

How to Break Bad Habits and Create Positive Ones Essay Everyone has one: a bad habit (or habits†¦) we wish we could break. Unfortunately, breaking a bad habit — as anyone who has ever bitten their nails, smoked, or mindlessly snacked in front of the TV knows — is not that simple. Breaking habits is hard, but with a little determination, it is achievable. There is a reason habits are hard to break. The majority of our habits are good for us, allowing our brain to complete certain tasks on autopilot which frees space for decision making, creativity, and quick action. But the brain does not discriminate between good and bad habits; once something becomes a routine, whether it’s helpful or harmful, your brain will perform it automatically, which can make it hard to stop. Step 1: Identify the habit All habits serve a purpose. Brushing your teeth first thing in the morning prevents cavities, stopping at a red light prevents car accidents, and eating cupcakes when you’re feeling low can deliver comfort. To make positive improvements, start by identifying your problem habit and its underlying cause. Step 2: Replace it Once you’ve identified your habit and its trigger, find something positive to take its place. If you eat to wind down after a long day of work, replace food with a walk or yoga. If you bite your nails, try chewing gum. If you smoke to relieve stress, try meditation. Step 3: Keep the commitment Once you’ve decided to break your habit and replace it with something positive, write it down. Keeping a journal of your progress can hold you accountable while serving as a great progress marker. If you’re truly  committed to making your new positive habits stick, complete your new habit daily for 30 days. The more consistent you are, the easier it will be to continue. Step 4: Be prepared for hiccups Through this process, it’s important to remember that habits are habits for a reason — they serve a purpose and our mind is trained to complete them with little to no effort. Be kind to yourself and be patient; all of your attempts to change habits will not be successful immediately. Expect bumps along the way but continue to push through. When in doubt, think positively. If you are at wit’s end and the only thought in your head is â€Å"I can’t do this†¦Ã¢â‚¬ , make it a positive. â€Å"I can’t do this, but it will get easier.†

Thursday, November 14, 2019

Differences in the Male and Female Brain Essays -- Compare Contrast Ne

Differences in the Male and Female Brain It is proven that the male and female brains differ, but can one prove that it affects the behavior? Many scientists would agree that ones behavior is determined by his/her gender. Although others are convinced that social conditioning is the cause for the differences between the male and female, it is very unlikely that biological differences play no role in behavior. The male and female brains differ not only by how they work, but also on the size. For example, Natalie Angier and Kenneth Chang, neuroscientists, have shown that the women’s brain is about 10 percent smaller than the male’s, on average, even after accounting for women’s comparatively smaller body size. Three brain differences that affect ones behavior are the limbic size, the corpus collosum size, and the amount of gray and white matter. Current research has demonstrated that females, on average, have a larger deep limbic system than males. Due to the larger limbic brain, woman are more in touch with their feelings, they are generally better to express their feelings than men (â€Å"Male-Female Brain Differences†). Women are the primary care takers for children because of their strong ability to be connected and bond well with others. Containing a larger limbic system also leaves a female more likely to become depressed. As stated in â€Å"Male-Female Difference†, women attempt suicide three times more than men, but men actually succeed three times more than women. This h...

Tuesday, November 12, 2019

Indian Essay Essay

Throughout American culture, racism and stereotypes have been prevalent, yet the Disney movie Pocahontas is an attempt to better understand racial intolerance towards Native Americans. Though the movie is not completely historically accurate, the context of it portrays a more truthful story of the first European and Native American encounters which were mostly hostile ones, contrary to the modern American belief of â€Å"Thanksgiving† like events. However, there were attempts of understanding each other’s cultures and beliefs which can be displayed in the Disney movie through the interactions of characters, Captain John Smith and Pocahontas. While symbolism is present throughout the movie, Disney uses combinations of music, colors, and lighting along with metaphorical character interaction, to play on viewers emotions in order to better understand the struggles and hardships felt by both Europeans and Native Americans during their early encounters. The history between Native Americans and Europeans has not always been a positive one. As seen in the movie the British settlers voyage off towards the new world in search of large amounts of gold, but in reality the British desired the vast amounts of â€Å"untouched† land. Since most children do not understand the value of land, Disney uses the rewards of gold and riches in order to explain the British motives for coming to the Americas to the children audience. When the British arrive in the movie they are shown eager to seek to destroy anything that comes in their path that is not valuable, with minimal care for the land or the people that inhabit it, those being the Native Americans. During these scenes there are very dark colors and lights along with intense music to show the British mindset during these times. This is where the difference between the two cultures seems to become prevalent. The Europeans were at a point in their culture where conquering and colonizing is all they desired, and natives were mere obstacles in their way. They used destructive ways and tactics to scare the Native American people. While the British were on a path of destruction, the Native Americans are shown living a very peaceful and spiritual life, not only living off the land but using it to its full capacity. This harmonious relationship between Natives and the land is shown during the â€Å"Colors of the Wind† scene where Pocahontas takes John Smith on a romantic and spiritual ourney of the land while singing a very passionate song describing the Natives relationship with nature. The use of a very colorful but yet organic spectrum of colors and lights along with the peaceful and loving music serve to help convey the Natives beliefs to the audience. This also shows how the Natives lived with nature and felt that they are no more important to it than the plants and organisms that also lived there. The native’s efficient use of the land and its resources are the reason why the land in the Americas looked untouched to the European settlers. These two extremely different views of life along with a communication barrier (which is partially displayed in the movie) are the reason why it was so difficult for the two sides to lived The movie attempts to ease racial tensions by presenting both main characters in an omniscient light. When John Smith (who can be seen as a metaphor for European beliefs at the time) and Pocahontas (who can be seen as representation of the native’s beliefs and lifestyle) first encounter one another they do not know what to think. When she sees him behind the waterfall she slowly moves towards him being as precautious as possible knowing that they come from very different background. As the movie goes on you see them slowly start to fall in love with each which shows an understanding of each other and their different beliefs and morals, which would allow for a possibility of a peaceful coexistence of both sides. The love between John Smith and Pocahontas invokes the viewer to wonder what it would be like presently if Europeans and Native Americans were welcoming of each other instead of hostile. However, this fantasy is inevitably destroyed by reality, when the extremes on both sides clash in violence and death is the result. This plays on the viewer’s emotions creating a hatred towards both extremes for destroying something that could have been beautiful. By doing this Disney is able to manipulate the audience’s emotions by making them feel regretful for what had happened in the past. Disney’s attempt to help youth understand the basic Native American culture and their morals by making the movie Pocahontas, in my opinion was a success. Although it’s not entirely historically accurate the movie is able to get a broad sense of how events unfolded during early European-Native American encounters to its intended audience of children. By using different colors, music, and lighting in combination with the metaphorical character interaction, Disney is able to take it a step further than just understanding what happened, by leaving the viewer with a sense of sorrow toward the past and dreaming about what could have been.

Sunday, November 10, 2019

Genetically Modified Food Essay

Genetically modified foods have shaped and formed many debates on whether foods should or should not be genetically modified and there are many reasons as to why. Genetically modified foods are foods that are compromised of organisms which have been genetically altered. There are several reasons being affirmative on genetically modified foods, such as supporting the occurrence of diseases and they are said to be faster in growth. However there is a negative side on genetically modified foods. Genetically modified foods could cause harmful side effects to the body and the (BT) added to GM foods is unsafe for the body. The topic of genetically modified foods is an extremely controversial topic and brings many opinions to whether it is right or wrong. Genetic modification of foods is done by changing the genes of a cell. Genes are a progression of bases which code for a sequence of amino acids. Amino acids make up proteins which we need for our body to function. The DNA is made of the four bases; Adenine, Thymine, Cytosine and Guanine. Genes are then added or taken from the DNA which changes the colour, size, shape, nutritional value or the way in which the plant or animal grows. With support from scientists farmers have been genetically modifying their crops for quite a long period of time. Foods that are genetically modified unusually include and consist of canola, soy beans, rice corn and various others. Genetically modified foods are banned in numerous countries such as France and other European countries. On the other hand, genetically modified foods are a substantial part of society in Australia; it is in most supermarkets and is something we eat daily. GM foods have no labels on products that declare to consumers whether the products have been genetically modified or not. This causes and is due to consumers having to decide and become unsure about the product selling, whether what they are buying is genetically modified or genuinely natural. A reason affirmative why foods should be genetically modified; is that one of the major benefits is they facilitate in controlling the occurrence of certain diseases. There are several foods that cause allergies to certain people when products consumed. By modifying the DNA system of these foods, the properties causing these allergies are eliminated successfully. It has been said that experts and scientists are working on developing foods that have the ability to cure diseases by genetically modifying foods. Gene technology is similar to traditional breeding, and there is a chance of increasing or decreasing levels of naturally occurring proteins, toxins or further unsafe compounds in foods. Foods that are usually developed traditionally are not normally tested for these types of substances; however they often happen naturally and can be affected by breeding. The use of genes from identified allergenic sources in alteration experiments is not prohibited. If a transformed product is found to stand as an increased risk of allergenicity and it should be put to an end. Scientists have the same opinion that normal tests for allergies in foods should be continuously evaluated and improved, plus caution and concern should be practiced when evaluating all new foods, including those resulting from certain crops. Though developers and manufacturers of genetically modified foods make sure that there are mixtures of advantages of consuming foods in society, a lot of the population is entirely against them. A disadvantage of genetically modified foods is that the biggest threat caused is they can have dangerous and harmful side effects on the human body. It is believed by experts that consumption of these genetically modified foods can reason for the development of diseases which are protected by antibiotics. Additionally, people who consume such foods have increased chances of developing cancer. Besides, genetically modified foods are new inventions, not a lot is well-known about their long-term effects on human beings aswell. A reason for harmful side effects may be because of Gene transfer. Gene transfer from genetically modified foods to cells of the body or to bacteria would cause strong concern if the transferred genetic material has harmful effects. This would be mainly important if antibiotic resistance genes, used in creating genetically modified organisms were to be transferred. Though the likelihood of gene transfer is low, the use of technology without antibiotic resistance genes has been encouraged. There are many other things that could cause harmful side effects, however, as the health effects are unknown, many people prefer to stay away from genetically modified foods. It is also been said that genetically modified foods grow faster than the foods that are grown in the normal manner. Due to this, efficiency increases this then provides the population with more food. Several people believe that there is not enough food in the world to feed everybody; this is why genetically modified foods could potentially cure and solve hunger around the world. As genetically modified foods enlarge the size of crops, additional food is produced by farmers. Therefore, this prevents crops going to waste. If pests are unable to eat the crops, this results in nothing going to waste. As a result, farmers make extra money. It is also said that genetically modified foods are extremely fortunate and lucky in places which experience numerous droughts, or where the soil is lacking ability for crop growing. This is why it is difficult to grow normal crops. Now, we can begin to grow foods in different circumstances. For example, strawberries can be able to be genetically modified to grow in frosts. Other foods that grow in cold climates could be engineered and modified to grow in hot climates, such as Africa where much of the continent lacks to provide food. A disadvantage of genetically modified foods is by adding bacterium (BT) to the cells keep insects under control may not be safe for humans. To genetically modify the crops, the type of bacterium that is added is unhealthy for some people to choose to wear cotton clothing or have jobs associated with cotton. Workers in India that had jobs which were involved in handling genetically modifies cotton caused numerous allergies to the workers. They developed itchy and reddened eyes, rashes on skin, blocked noses, nasal discharge and extreme sneezing. This resulted in some workers ending up having to go to hospital or consume antihistamines daily. This was shown by Stephen Lendman, Global Research showing types of harm from GMO. There are many other examples involved with this type of harm from the (BT) cotton plant, additional cases included sheep which grazed on the (BT) cotton. As well, after a period of time they then became sick and then resulted in death. Adding a bacterium to maintain insects away may possibly not be worth impairment of animals and people. Given the evidence shown, genetically modified foods have equally its advantages and disadvantages. If food is continuously genetically modified, it will still have benefits to us; however it comes along with a lot of risks. The decision whether foods should be genetically modified or not is an extremely debatable topic. Aswell, genetically modified foods are a huge part of society and are in our everyday life. Having foods genetically modified has become so common, that most likely it will on no account be stopped, although some people choose to stay away from these types of products as it keeps them healthy and well. http://www. geneticallymodifiedfoods. co. uk/fact-sheet-pros-vs-cons. html http://www. geneticallymodifiedfood. com/ http://www. foodstandards. gov. au/consumerinformation/gmfoods/ http://www. ornl. gov/sci/techresources/. Human_Genome/elsi/gmfood. shtml http://www. csa. com/discoveryguides/gmfood/overview. php http://www. buzzle. com/articles/genetically-modified-foods-pros-and-cons. html http://www. ehow. com/info_8115944_pros-cons-genetically-modified-food. html.

Thursday, November 7, 2019

buy custom Amazon.com essay

buy custom Amazon.com essay Industry Background Amazon.com is a multinational company based in Seattle, Washington that markets its goods and services online. The company started as an online bookstore but later expanded into digital electronic data storage such as CDs, DVDs, mp3, video games and specific computer software. This can be downloaded on the companys site, Amazon.com. Amazon.com was founded by Jeff Bezos in 1994. A year later, it was able to host its own website. The conventional bookstore could only hold a maximum of 200,000 books. On identifying this opportunity, Bezos decided to come up with an online bookstore that could store an unlimited number of books. In choosing a name for his company, he decided to choose a name that began with A so that it could appear among the first names in a list such as telephone directories. Currently, the company offers its services in over ten countries such as the United States, Italy, Germany, United Kingdom, Japan and China. Recently, it has expanded into the furniture, food, toys and clothing industries(Amazon.com, Inc., 2004). Company Mission and Strategy Amazons mission statement is To build a place where people can come to find and discover anything they might want to buy online. This is further echoed in the companys vision statement that Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Therefore, Amazon.com views itself as a completely customer-centric company. Its mission and vision statements illustrate that: i) Innovation and bias for action: If a company is to succeed, it needs to listen to its customers and react quickly to their needs. In recent times, changes have arisen at a fast pace. If any company is to remain relevant, it has to address these issues especially revolutionary technological changes. ii) Customer Obsession: Customer views and feedback is the key to prosperity. A firm that improves its products and features based on customer feedback is bound to succeed. iii) Ownership: So as to be successful, a firm must have passionate shareholders who have a desire to see the firm succeed not only in the short-term but also in the long-term. However, these owners should be accommodating and should let the management practice what it deems fit for the companys future. Company Organization Structure When Amazon.com was first established, it faced stiff competition from other companies such as Wal-Mart. However, the management was in no hurry to build up profits so as to quickly and effectively compete with other firms. Instead, it chose a business plan that did not expect successful generation of profits for a period of four to five years. This caused a lot of discontent among the shareholders but eventually proved its worth when the dot com bubble burst forcing most e-commerce companies out of business. In 2001s fourth quarter, the company eventually made profits of $5 million which translated to 1 per share. Amazon.com practices a virtual organization structure. This system does not exist physically. Rather, the company thrives through a network of alliances which are bound by software and the internet. The business core base does not have to be necessarily large. Nonetheless, the company can still reach a global audience. By availing niche products at a lower price on its site, the company is able to make a significant profit, thus becoming one of the most successful companies. Currently, the company boasts of over 14,000 employees world-wide. This number, though not large, suits the management structure in place. By successfully partnering with other firms such as Marks Spencer and Sears Canada, the firm is able to market its goods worldwide without having to be personally involved in the running of such firms. Obviously, Amazons IT department is charged with a massive responsibility. The latest technology has to be applied since the company is an e-commerce business and is vulnerable to multiple threats that could otherwise result in huge losses or a loss of customers. Amazon.com describes its IT department as system, database, and networking experts (that) build and operate highly reliable, scalable distributed systems with terabyte-sized databases and infrastructure that can handle a massive number of transactions. Mission Strategy for SBU Business unit description: Third Party Seller Marketplace In the last few years, Amazon.com has generally accepted partnerships with credible third-party sellers so as to expand its market at an effective cost. These merchants are allowed to sell a variety of both new and used products. Although the gross profits realized on such sales are generally lower, the company is able to rake in more profits by partnering with multiple retail outlets. This move has been successfully implemented. In the last three years, 30% Amazons sales were made through the retailers. SBU Mission We have realized that partnering with credible retail outlets is cost-effective. This also ensures that a wider target market is reached. In addition, this significantly boosts profits while keeping risks at bay. Therefore, the SBU mission is to provide quality service closer to the customer and at a friendly price. The SBU shall remain committed to this goal and shall dedicate its resources and expertise into the expansion of business through third-party sellers. SBU strategies Bringing products closer to the customer: The products will be within reach of the customer. This will not compromise the quality. Once products are bought from the companys website, the retailer closest to a specific customer shall issue the product. Looking for excellence: Our goal is perfection, we have to enhance or brand this new portfolio with innovative products that meet the most demanding standards of quality and safety. Availing our products to all and sundry: By partnering withvarious retailers, the firm aims at reaching more customers who need our products yet such products cannot be shipped to their mother countries. Portfolio Management Process (including selection criteria) Amazons Portfolio Management Department (PMD), through its analysis of the strategic orientations that will be submitted to the governance council, will monitor the operations in progress. During the project development stages, quarterly reports will be submitted to the council for discussion and approval. The Council will basically evaluate the financial structure of the proposed model and the consequences of partnering with the identified third party sellers. Phase 1: Prioritization Selection of Projects Evaluating Candidate Projects In determining which projects to pursue, the values and benefits of each option were critically weighed. Such include, but not limited to, the expected return on investment, projected expenses and the overall impact on the companys image. It was found out that marketing through third-party sellers would impact positively on both the customers and retailers. However, this represents a significant risk especially if the merchants chosen are not credible. Although this option does not project the highest increase in revenue, a global implementation of this model would highly boost profits over and above what has been realized so far. Studies have shown that business carried out through third-party sellers has been on the rise and has averaged at +30% in the last 3 years. Therefore, if the firm is to keep on expanding and face off its competitors, it will have to implement this model since marketing through amazon.com has almost reached its saturation point. Estimate of Total Costs So as to estimate the total costs of each and every project, the net present value attributed to each project was calculated. Additionally, a revenue per cost index was calculated which clearly illustrated that marketing through third party sellers was the most viable option. However, in our risk assessment model, these benefits were overridden by the possibility of unscrupulous retailers. Nonetheless, the adoption of a rigorous selection criterion as to who will be granted marketing rights will serve to keep this risk at bay. Additionally, in implementation of this strategy, the IT department will not be overly taxed. This fact greatly swayed our decision since the department is already operating at its optimum. Balanced and Weighted Ranking Each candidates proposal will be evaluated according to the potential value and benefit ranking as well as their associated potential risk. Values and benefits will be evaluated by an analysis as to whether they meet the SBU mission that has been laid out. The proposal should enable the firm to reach a wider customer base through a credible retailer. Most importantly, the selection criterion for suitable retailers must be clearly detailed. In addition, the products to be marketed via retailers must be stated since not all products fit this marketing structure. The potential risks as to which retailers pose the largest threat will then be analyzed and weighed against their potential benefits. Only those retailers that have a high benefit to risk ratio will be selected. Phase 2: Maintaining the Pipeline Measuring Project Performance The PMD will continuously evaluate the project proposals. This council will re-evaluate the selected retailers based on a set of independent data collected by their team members. The retailers will only be contacted for negotiations if and only if the PMD is in agreement. In addition, the SBU shall have its own quality control department that shall seek to eliminate any bias in the selection criteria. However, a transparent, just and well-structured selection process should be put in place so as to ensure that the project is run in a smooth, fast and efficient manner. Updating Critical Parameters The project shall have clearly stated and defined milestones and target goals. Each achievement will be bench-marked as to when it was achieved and its resultant benefits. This will then be reviewed and taken into consideration in the implementation of other project phases. In addition, an efficient and effective customer feedback system will be put in place so as to determine which retailers are most successful. Finally, a corrective action plan will be implemented so as to correct any possible errors in the implementation system. This action plan will also be responsible for identification and implementation of opportunities in the project phases already in place. However, this shall be carried out in conjunction with the PMD since they hold the utmost authority as to what should be implemented. Buy custom Amazon.com essay

Tuesday, November 5, 2019

Itch vs. Scratch

Itch vs. Scratch Itch vs. Scratch Itch vs. Scratch By Maeve Maddox Confusion as to whether to use scratch or itch is evident on the web. For example, the video of a cat scratching its own back has the label, â€Å"Cat itches his own back.† A pet care site features the question, â€Å"If a dog is uncontrollably itching an area to the point of bleeding, what can you do to stop it?† Some people are concerned enough about the difference between scratch and itch as to ask about it at answering sites: Can itch be used as a verb? My girlfriend and I have been going rounds about this. She says you can itch an itch, but I say you scratch an itch. Ive read its a transitive verb, whatever that is. Let’s start with â€Å"whatever a transitive verb is.† A transitive verb takes an object. That means the action of a verb has a receiver. In the sentence, The man sang a song, the action is â€Å"sang† and the receiver is â€Å"a song.† Many verbs can be transitive or intransitive, depending upon whether or not there is a receiver of the action. In the sentence, The man sang, the action is â€Å"sang,† but there is no receiver. The verb is intransitive. The verb itch can be used transitively or intransitively, but saying â€Å"I’m itching these bites on my arm† is not standard usage. So, if a person can’t â€Å"itch something,† when is itch transitive? Itch is transitive when something itches a person: The label in this tee shirt itches the back of my neck. As a noun, itch means the feeling on the skin that produces the urge to scratch. Used figuratively, itch means desire: She has an itch to travel. He has an itch for power. The verb scratch has more than one meaning, but the one that goes with itch is this one: scratch: transitive verb. to rub or scrape lightly with the finger-nails or claws to relieve itching. In standard English, itch can be used as a transitive verb, but not by the person who itches. So, scratch that itch, and cut out the T-shirt labels that itch your neck. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:What Does [sic] Mean?Time Words: Era, Epoch, and EonWhat the Heck are "Peeps"?

Sunday, November 3, 2019

Ad Agency Assignment Example | Topics and Well Written Essays - 250 words

Ad Agency - Assignment Example The company experienced high download rates within days after the release of the advertisement. In my own view, it was an excellent program since the customers had the ability to control different aspects of the songs including the volumes, and rhythm. I believe it was a success. Question three: Do you think electronic promotions will eventually overtake traditional marketing like TV, print, etc.? Why or why not? Please use a reasoned approach to your answer. In other words, think of things we have talked about in class throughout the semester and use those concepts to justify your answer. This isnt to be just your opinion but an informed prediction. Answer: Yes, I believe that electronic promotions will eventually overcome traditional marketing such as print and televisions. Social changes such as increase in computer literate consumers and high access to the internet will eventually shift the market to electronic markets. Electronic promotions such as use of You Tube and other social networking platforms overcomes the location barriers associated with traditional marketing channels like print. Many younger people spent more time on the internet whether during work or relaxing like playing online music and reading thus digital markets can reach a large market share of potential

Thursday, October 31, 2019

Interim report Research Proposal Example | Topics and Well Written Essays - 1250 words

Interim report - Research Proposal Example Branding is one of those practices that enable businesses to attract and retain customers, who always make comparisons between brands to arrive at the best one that effectively meets their goals and objectives. Having a good business brand is essential in differentiating the goods and services produced by a business to those produced by other businesses1. Additionally, successful business brands and the branding process is essential towards driving customer loyalty. It is important for businesses to understand that the branding process is not meant for multinationals along; instead, it has to be made by all businesses that designs and produces goods and services for people. Brands, as used in business activities can be described from two important approaches, first, a brand can be looked at as a special mark, symbol or image the distinguishes businesses and products of one company to another2. Secondly, branding can be looked at in terms of the thoughts and perspectives that people often have on the business and the products it offers. The process of building successful brands plays an important role in the customers’ decision-making process over products and services they want to buy. In most cases, customers will often go for popular business brands; they often tend to think that these brands have been made under the highest standards. This paper examines the process of creating effective business brands as well as how they help to improve business functions. Brand strategy in business functioning refers to the systematic plan that defines the vision of the business and articulates how the business carries its functions in achieves set goals and objectives3. The strategy illustrates how the business creates its demand and attractiveness for clients that have to make a choice among many products being offered by other business rivals in the environment. It is important to

Tuesday, October 29, 2019

Race and your Community Essay Example | Topics and Well Written Essays - 1500 words

Race and your Community - Essay Example In short they came in search of a better and more profound life both for themselves as well as their children. They came looking for a life style more enhanced and improved than they had previously been living in their original country of heritage. With the passage of time, my ancestors came to settle in St. Louis, Mo. Whenever one discusses the notion of race, it is essential to discuss the concept of community as well. One cannot exist without the other and both are essential for the survival of any society. Therefore, in the same dictionary, the definition of community is given as, "a group of people living together in one place such that they have the same religion, race etc.; and the people of an area or country considered as a group." It is true that communities originally started off with people of a certain background, a specific guild living together such that they either had their professions, color or ethnicity as a common denominator. Such communities have existed in most parts of USA, until recently. With the advent of globalization, immigration of people to the New World from all over the planet and enhanced awareness of other cultures among the local population, all communities have had to undergo drastic changes. My community is also a part of this modern global society. It is dive rse from the past ones in the sense that people of all racial backgrounds coexist in it. However, it is not to say that communities no longer exist and that groups of people no longer tend to segregate together. They do but in a very different set-up. This is because the common denominators that previously made-up a community, have changed. In my opinion the two basic factors that makes up a community now a days is the monetary resources as well as the age group of people. People with high-income levels usually tend to segregate in a certain area of a city whereas those with less income tend to live in separate neighborhoods or areas of their own. The same may be said for people of different ages groups. The elderly of course live in retirement homes or neighborhoods specifically designed for them. Whereas the young people prefer to live in an area with hip nightclubs and a lot of hustle n' bustle, families with small children will instead try to find a safe and peaceful neighborhoo d with low crime rates. Thus communities still exist but they have taken on a new face that is quite different from any previous one. For a moment, picture the community that I live in. Around where I live there are five churches; each belongs to a different Christian denomination, two synagogues, a Muslim mosque and a Hindu temple. The Buddhists of the area gather together at a member's house to pray. This sufficiently shows that people of all religions have come to dwell and live together in a single community and that religion is no longer a denominator for a community. I personally have friends from all of the aforementioned religious groups. Consider the various ceremonies that these different groups follow, "decorating the hands of the bride with Hennna (Arabian), spreading of rose petals (English), jumping the broom (African), bride wearing numerous robes (Japanese), Bride carrying lump of sugar to signify sweet life (Greek) etc. (http://www.slpl.org/slpl/interests/article240109217.asp) Thus, when one goes to a wedding in our community you can be

Sunday, October 27, 2019

The Waste Heat Energy Such As Motorcycle Engineering Essay

The Waste Heat Energy Such As Motorcycle Engineering Essay The concept of using the waste heat energy such as motorcycle exhaust, heat exchanger, home exchangers, electrical equipment, industrial process and others to generate electrical energy is the main idea of this project. The energy produced will be used to power the battery charger. Battery chargers refer to a device that used to put energy into a secondary cell or rechargeable battery by forcing an electric current through it. The charging protocol depends on the size and type of the battery being charge. Existing battery charger is mainly relied on electricity to supply the energy. As electricity consumption one of the main concern nowadays. This is because it contributes to high household expenditure. In this project, we will design a new battery charger that mainly powered by thermal energy and it will backup by normal electricity source. A thermoelectric generator (TEG) module is used to harvest heat from the surrounding and convert into electricity. During the time when the electricity supply from TEG is insufficient, a microcontroller-based monitoring and switching circuit will switch to normal electricity source. An analysis and comparison of the energy consumption between the proposed battery charger and existing one will be carried out. Thermoelectric powered battery charger consists of thermoelectric generator (TEG), power management, DC to DC boost up converter, charger circuit and switching circuit. Thermoelectric modules can convert heat energy to electrical power directly (Jose Antonio B. V. et al., 2009). The Basic principle of a TEG is the Seebeck effect. Imposing different temperature on both ends of a thermoelectric generator, the devices can output a certain electrical energy which is proportional to the temperature difference of both ends of the device. The energy produce will be used to charge the battery charger and has the capability to reduce the power consumption. It is also in order to support and move towards a green technology application. PROBLEM STATEMENT The demand for electrical energy around the world is increasing every year, every month and every day. The human needs the electrical energy to live their lives. Nowadays, lots of electrical equipments were design to use electrical energy in the most efficient way. However, the existing source of energy will be depleted one day. Based on the World Resource Institute, fossil fuel such as oil, natural gas and coal make up a total 80 percent of the total energy consumption in the world (Damasa, 2006). The reproductions of fossil fuels are almost impossible as they require millions of year to be produced by the anaerobic decomposition of remains of organisms that settle to the sea bottom (Habjanec, 2009). To overcome this problem, it is important to find a new source of energy to replace the existing energy. This new energy is known as renewable energy (RE). Renewable energy means the energy that comes from the neutral source. The research for renewable energy is grown rapidly. Renewable energy such as solar, wind and hydro has limited resources and depend on weather and topography. Heat is one of the renewable energy. More than half of the energy consumed worldwide is wasted in the form if excess heat (Quick, 2009). Heat waste energy produced and released without attempted to capture it and reuse it since heat is a kind of energy. Nowadays, global warming become a big issues caused by the heat released to the environment. In order to converse the environment, the power will enable to supply small amount of power to electronic devices. OBJECTIVE This project has the following objectives: To design a prototype of an efficient, reliable thermoelectric battery charger to charge the battery. To analyze the productivity, profits, etc. compared to the existing battery charger. To analyze the time taken, complexity efforts to design electronic devices for thermoelectric battery charger. SCOPE OF WORK Hardware Proteus 7 professional will be used to design and running the simulation circuit on the hardware for thermoelectric powered battery charger. This software is choosing based on their characteristic that easy to use, and easy to run hardware simulation and software. Software MPLAB will be used to write a programming assembly language for the microcontroller in the switching circuit. This switching circuit used as a backup system for the battery charger when the voltage produced from TEG is insufficient by supplying the normal supply. PROJECT SIGNIFICANCE This project has the following significance: The ability to reduce power consumption by harvesting thermal energy from the surrounding The energy produced from thermoelectric will used as a main source of battery charger and backup by normal electricity source. In order to support and move towards a green technology application THESIS ORGANIZATION CHAPTER 1 (INTRODUCTION) This Chapter will present the introduction of the project, which is brief information and scope of the project is discussed. It is also including the objectives of the project, software and hardware proposed and thesis organization. CHAPTER 2 (LITERATURE REVIEW) This Chapter discussed the literature review and detail about information and scope of the project. It consists of general theory and provides information about thermoelectric powered battery charger. CHAPTER 3 (METHODOLOGY) This chapter will discuss briefly about the methodology of this project. It consists of several phase which are project planning, design, simulation and project fabrication. A proper planning is needed to be done to complete this project. CHAPTER 4 (RESULTS) This chapter contains all the result obtained in this study. All the simulation result for the hardware will be performed in graph form. The result for thermoelectric powered battery charger will be performed in table. CHAPTER 5 (DISCUSSION) In this chapter the discussion of designed thermoelectric powered battery charger will be carried out. This provides a general discussion of the output result. CHAPTER 6 (SUMMARY AND CONCLUSION) This chapter contains a brief summary of this project. A future recommendation will be carried out. CHAPTER 2 LITERATURE REVIEW INTRODUCTION During 1821, Thomas Johann Seebeck discovers a circuit from two dissimilar metals with junction at a different temperature would deflect a compass magnet (Lazaridis, G., 2009). It was quickly realize that the temperature different could produce electrical potential which can drive an electric current in a closed loop circuit. The voltage is found to be proportional to the temperature different between the two junctions. This is then named as Seebeck Effect after his name. In 1834, one decade after Seebeck effect was found, Jean Charles Anthanesa Peltier a French physicist investigate the thermocouple effect and found that the electrical current would produced heating as well as cooling at the two different material. This phenomenon was called Peltier Effect. In the middle of nineteenth century, Irish-born William (Lord Kelvin) completes the thermoelectric theory by trying together what Seebeck and Peltier had observed (Peter D. Heinz, 2012). THERMOELECTRIC GENERATOR (TEG) Thermoelectric generators use the Seebeck effect to produce electrical power from a temperature different caused by heat energy flow [3]. Thermoelectric generator can convert heat energy into electrical energy directly (Ahmad Nazri A. R. et al., 2011). Thermoelectric power generation have advantages in term of free maintenance, quiet in operation and involving no moving or complex part. The Thermoelectric generator works by heating one face and cooling the other face of thermoelectric module and in the thermoelectric circuit is connected a load (Jose Antonio B. V., 2009). The thermoelectric generator is formed based on two elements which are N-type and P-type semiconductors. The N-type and P-type semiconductors are connected in series electrically and in parallel thermoelectrically among two ceramics layers (Jose Antonio B. V., 2009) The bigger temperature different, the higher the voltage can be generated (Ahmad Nazri A. R. et al., 2011). The electron flows from hot to cold side through the N-type, and the electrons hole flows from hot to cold side through the P-type will allows the combination of electrical produced in series and increased the voltage and power output. Figure 1.1 shows the diagram for thermoelectric generator. As the heat flows from hot to cold side, the voltage will produced. http://static.newworldencyclopedia.org/thumb/8/8b/Thermoelectric_Generator_Diagram.svg/277px-Thermoelectric_Generator_Diagram.svg.pnghttp://images.iop.org/objects/phw/news/15/5/7/valley.jpg Figure 1: Basic thermoelectric generator diagram. The voltage produce from the heat flow is proportional with the temperature different between the hot and cold plate. This phenomenon can be shown by the following equation: V = ÃŽÂ ±ÃƒÅ½Ã¢â‚¬ T 1 Where V is the resulting voltage, ÃŽÂ ± is the Seebeck coefficient and ΆT is the temperature different. THERMOELCTRIC BATTERY CHARGER EXISTING WORK In the previous year, the research about TEG and it application has growth rapidly. In 2011, on Power Engineering and Optimization Conference, Ahmad Nazri A. R. et al., has develop Heat Energy Harvesting for Portable Power Supply (PosHEAT). In this research, his investigate the best material to design thermoelectric generator by using Bismuth Terlluride (Bi2Te3). Heat source for this research was taken from motorcycle engine. The voltage produce from the TEG stored in the rechargeable batteries and will used to charge the mobile phone. The portable and compact thermoelectric generator was designs to make it is easy to used and carry. From the experiment conduct, the maximum voltage produced when the temperature different 75dT/oC is 4.4V. It is sufficient to charge a mobile phone, PSP, MP3, MP4 and other digital products anywhere and anytime. Jose Antonio B. V., 2009, was research about Thermoelectric Generator Using Water Gas Heater Energy for Battery Charging. In this research he designs a prototype of a maximum power point tracker (MPPT) for the thermoelectric (TE) module in order to increase the energy conversion in the battery charging. A SEPIC (single-ended primary inductance converter) DC-DC converter is applied and controller by a microcontroller and to achieve the maximum power of point tracking is used the perturbation and observation (PO) algorithm. The performance of the battery charging by using PO MPPT is compared to the battery charging directly to the TE module. The source of heat conversion in this research comes from water gas heater. From the experiment conduct the MPPT improved the energy delivery to the battery charger compared to the direct connection. The principle of using thermoelectric heat converter is used to design a battery charger for a lab-top computer. In 1995, Marmudur R., Roger S., on Thermoelectric Power Generation for Battery Charger, develop a battery charger to charge a lab-top computer that consists of thermoelectric converter system, that powered by butane gas and DC-DC boost up converter. In this research, the voltage produced from the heat is 5watts and can be used to charge the lab-top computer. In another word, the heat conversion from butane gas can expand the internal batteries for lab-top computer. Besides that, a battery charger by using compost also has been research. On 2010, Caitlin Ahearn, investigate about heat conversion by using compost pile. The energy produced will be used to charge a battery. From the experiment, by using the copper slab insulated with extruded polystyrene at placed at the center of compost pile, would transfer 86% ±2% heat from hot side to the cold side. At the 60oC  ±1 oC temperature different can produced 463mW ±6mW, which is this amount sufficient to charge a battery. To improve the energy transfer, more researches were conducted. In 2012, Xu Yingyin et al., was investigate about the DC to DC boost up converter by using two controls mode, maximum power tracking (MPPT) and power matching (PM). The performance of MPPT and PM were investigated by using mathematical model and transfer function. The results for this research shown in Figure 2 below. Figure 2.1: Input power curve and control mode From the Figure 2.1, it show when Pin_max CHAPTER 3 METHODOLOGY INTRODUCTION This chapter is very important to provide information of the methods that being used in completing this project. STARTMETHODOLOGY PROCESS FLOW Literature Review Project Proposal Technical Project 1 Project Seminar 1 Design and Build System Design Hardware Success? NO Design Software YES Success? NO Implementation and Testing YES Success? NO YES End Conclusion Thesis Writing Analysis Literature review Literature review is a very important part of the research process. The general purposed of the literature review is to gain knowledge and understanding of the current state about the selected research topics. This chapter was conducted to investigate the past researches that have been done in suspension system include passive and active. It is because the research in this field has already been done before. All the works in this project is based on the previous research. Design Hardware The new battery charger that mainly powered by thermal energy and it will backup by normal electricity source will be design. Design Software During the time when the electricity supply from TEG is insufficient, a microcontroller-based monitoring and switching circuit will switch to normal electricity source. The software will be design to switch the system. Implementation and testing Once the system has been fabricated, the implementation and testing will be conducted and the time to the thermoelectric charge the battery will be taken. Correction might be done if needed. Analysis From the testing process, analysis of time taken to complete the battery to charge will be obtained and will be comparing with the existing battery charger. Conclusion and thesis writing A thesis will be written for submission, which includes all process stated above along with conclusion obtained from this work and some recommendations for future project

Friday, October 25, 2019

Economy Of Russia :: essays research papers

The phase in the business cycle that Russia is in is Prosperity. Prosperity is the high point of the business cycle. The Gross Domestic Product is 796 billion dollars. Russia is partners with Germany in exporting and importing. The number of imports is 33 billion and the number of exports are 66 billion. The National Budget is 56.6 billion dollars. They have 1 radio per 2.9 people. They also have 1 Telephone per 5.9 people. Russia’s education is free and compulsory through ages 7 to 17. The unemployment rate is 8 percent. The inflation rate is 85 percent and possibly more if monetary policy is relaxed. Russia was mostly an agricultural country until the late 19th century, when industrialization began, in European Russia. Economic development was then interrupted by World War 1 and the Civil War that followed. Modern development was initiated by Stalin, whose frantic industrialization drive in the 1930’s made the Soviet Union an industrial giant. Under Stalin and his successors, the less settled frontier regions of Central Asia and Siberia were developed. Several of the world’s largest dams were built on in the former Soviet Union, and the world’s first atomic station was opened in 1954. By the 1980’s about 40 nuclear reactors were operating in the Soviet Union. In the late 1970’s the economic backwardness of the Soviet Union had become so self evident that no amount of political propaganda could obscure it. Western developed countries began to enter the Information Age, introducing new communication technologies and electronic links among institutions and individuals. The Soviet Union still relied on the rigid planning and pervasive controls, leaving no room for initiative and inventiveness. When Mikhail Gorbachev became head of the party in 1985, the huge country began to move. Gorbachev surrounded himself with a number of reform-minded economists and soon formulated the main pillars of economic restructuring called perestroika. The major goals of perestrioka were to make Soviet enterprises more self-governing and to give them more freedom, while at the same time, more responsibility for their performance. In the planned economy before perestroika, all enterprises were totally dependent on central planners, who determined where to buy materials, what to produce, and where to sell it. This system encouraged inefficiency, because the companies did not have to compete with any other companies.

Thursday, October 24, 2019

Insight of Plato’s Gorgias

Textual Analysis Term Paper: Gorgias As history suggests, Plato was Socrates’ prime student. Plato’s key belief was that the ultimate reality was the notion and concepts of things. His deduction was that what we see in the physical world are simply abstract representations of universal ideas. Consequently, Plato supposed, that to correctly understand reality one must transcend the physical reality into the world of ideas, which is seen in Plato’s â€Å"Gorgias. † A lot of the dialects in this piece of work are full of Socratic irony. Plato's main idea of the true ature of reality centers on the abstract perception of universals and what creates the physical reality. As Platonic Realism proposes, to be able to sensually perceive these universals, as they have no temporal traits is impossible. In â€Å"Gorgias† we are able to see through Socrates’ and Callicles’ dispute about justice, the ideas that form the foundation about what consist s to be a successful political leader. Plato recognizes the conventional meaning of pleasure as satisfaction, but to understand his view of the moral dimension behind it there is a particular framework behind the concept of eauty. In â€Å"Gorgias†, he has Socrates say that things, both concrete things such as bodies, and abstract things such as laws, and even knowledge, are beautiful â€Å"on account of either some pleasure or benefit, or both. † (Plato, p. 72) In the beginning of the discussion between Socrates and Callicles itself, Socrates mentions that the basis of their arguments will be with what they both love: philosophy ; Athenian democracy. To understand Socrates’ arguments it is foremost important to notice that he directs his arguments towards the pursuit of pleasure, as he implies it is the highest good of uman life. The difference between Callicles and Socrates on pleasure and the good is that Callicles thinks the structures of the pleasures one p ursues or the pains one avoids is futile whereas Socrates puts extra attention to these structures. Callicles and Socrates both contradict each other in this debate, nevertheless they agree on one aspect where he they Socrates says casually that â€Å"it is uglier to act unjustly than to be treated unjustly. † (Plato, p. 98) which means it is better off to be unjust than to suffer it since suffering from injustice is more agonizing than doing it. Despite the fact that Socrates admits that suffering injustice is more painful than doing it, the consequences of having pleasure from inflicting injustice are nevertheless worse. Socrates’ brings up his argument of self-control, through mentioning that suffering injustice is conflicting with happiness and doing injustice is in fact even worse than suffering it, accordingly doing injustice must also be conflicting with one’s happiness. It is because Callicles rejects self-control as being fitting with happiness, that he is forced to ignore the consequences of his actions.Therefore, to prove Callicles wrong, Socrates uses rhetoric in a way that is philosophical to guide his logic. He suggests that life without knowing the full form of pleasures, without having a knowledge of their natures, basically, what their structures are, is a life which is destined to be frustrated. It becomes a unhealthy experience to achieve happiness. Contrasting this, Callicles thinks that one can understand that suffering injustice is automatically more painful than inflicting injustice with respect to happiness. Socrates tries to convince Callicles that this thought is incorrect.Socrates’ no doubt tries to prove Callicles wrong and in this case, he mentions that one has to know the nature which implies the structure, of the pleasure of one’s pain, which is how Socrates’ emphasizes on self-indulgence. Throughout the dispute, the difference between a true and a false pleasure is that one needs to exam ine the nature of every pleasure so as to find out whether it is a true pleasure. â€Å"But still, even now, state whether you say that a pleasant thing and a good thing are the same or whether there is anything of [the things that are] pleasant that is not good? † (Plato, p. 09) If the nature of pleasure is solely based on action this is considered a bad pleasure, which we get from cooking and make-up as Socrates suggests. The first step is fought over the issue of whether all pleasures are good. Socrates thinks that only true pleasures are good whereas Callicles thinks that all pleasures whether true or false are good. The second step is fought over what is necessary for happiness. Socrates thinks that self-control is what is necessary to experience the true pleasures and to avoid the false ones; â€Å"[†¦] it is possible for a man who is distressed to feel joy. † Plato, 113) This presents why many would call some pleasures bad is that they lead to such things a s sickness and poverty, which inevitably lead to pain. The basis on which this is important is because Socrates gets Callicles to agree that a person's body is good if it has the structure appropriate to it, which is in this case, health. Socrates has a deep meaning to it since he mentions that having a healthy body is nothing without the soul, rather that it represents what the body is for. Therefore, when Socrates claims that the soul is good if it has the order and structure appropriate to it, that s, justice and self-control, he is claiming how the soul is good and not just what the soul is for. â€Å"And so examine first whether these things seem to you to have been sufficiently and whether there are some other such matters concerning the soul, some having to do with technical skill [†¦] but others that make small account of [what is best]; and consider in turn, just as [in the case of cooking], only the pleasure of the soul [†¦]. † (Plato, 123) Therefore, if t he soul has the virtue appropriate to a soul, that person will be, in due course happy. If the soul cannot do this, nd does not have the virtue appropriate to a soul, that person will be miserable. As mentioned earlier, Socrates argues that self-control is what controls one's desires and pleasures. The most important interpretation of what this amounts to would have Socrates arguing for the rational part of our soul â€Å"controlling† the desires. self-control is, ultimately self- control, which implies that naturally, it is impossible for the self-controlled person to do what is not apt. Where the dialect would overlap is if the soul is not able to attain happiness, unless of course, it has structure and order which is known as self-control, then Socrates ill have proven that not only does it fit with happiness but that it is equally necessary for happiness and if Socrates supports the opposite of this argument, it would automatically support what Callicles’ argues. C allicles’ love for â€Å"demos† may at some point be portrayed as being anti- conventional. Callicles mentions that the democracy and its laws is a way to control the stronger people, the weak people wanted to unite as one to overthrow the people bestowed with higher power. Callicles’ position on the relationship between the powerful and the normal people turns out to be most definitely conventional, which explains why he has uch love for the population, which may bias his political leadership. What Socrates had basically done was to enslave Callicles into a web of words. Socrates used Callicles’ belief of â€Å"demos† but also polis law, pleasures, and desires' to thrust Socrates’ ideas on Callicles. For example, if we take Socrates’ technical approach, any common person would assume that in pursuing pleasure, Callicles is not doing what he wants, â€Å"[†¦] pleasant is different from the good, and that each of the two has its own concern and method of possessing [it] – the hunt for the pleasant and the hunt for the good [†¦]. (Plato, p. 122)According to that passage, we all want what is truly good, but the pleasures that seem good to Callicles are not those that are essentially good, so pursuing pleasure is not what Callicles wants. It only portrays that Callicles pursues it unwillingly (Plato, p. 139). As a result, this shows that Callicles lacks the ability to do things as per his wish, which eventually Callicles is what we can label a â€Å"slave† or even in the context of this work a lover of the people. Kreon from the Antigone would agree with Socrates, as he would remain adamant about proving his point as Socrates is doing in his dispute with Callicles.No matter how contradictory he may sound he would rather inflict injustice onto Antigone than being defeated by a puny little girl. â€Å"Now that I’ve caught her as the only one In all the city who openly defied me, I wonà ¢â‚¬â„¢t be seen as false to my own word By all the city – I’ll kill her. † (Sophocles, p. 82) The fact that Kreon honors his power more than morality proves that he would make sure his point came across the population and his son even if he had to go against them. His intention would only change if it benefitted himself. To conclude, one might think that the reason behind Callicles’ interpretation of eeking pleasure from his own desires may be his relationship with the people. He might consider the pursuit of their pleasure in preference to his own, and so he is their servant in the sense that he prioritizes their liking over his own. In this dispute nevertheless, Socrates does not make a flat out criticism about Callicles’ ideals instead he makes an association behind the pursuit of pleasure with serving the â€Å"demos†. They reach to somewhat of an understanding between them as they distinguish between pursuing one’s own pleasure a nd that of others never becomes an issue. Socrates characterizesCallicles’ view as that virtue is within the satisfaction of his own desires and those of others; â€Å"[†¦] that of the desires, some, being filled, make the person better, [and] these one should accomplish, but others, [being filled, make the person worse [†¦]. (Plato, p. 128). Whereas Socrates is concerned, by philosophical rhetoric he can succeed in getting his ideas through any skilled person and therefore, may be a successful political leader. Bibliography Plato, Gorgias. (Newburyport: R. Pullins Company, 2007), 23-171. Sophocles, Antigone. (New York: Oxford University Press, Inc. , 2007), 52-116.

Wednesday, October 23, 2019

Heroism and cowardice in the Odyssey Essay

The most respected and venerated social group in Homeric times was that of the heroic warriors and kings. These were the people who lead their armies into battle and won accolades for their valor or courage displayed on the battlefield. The cowardly on the other hand, were subjected to strong prejudice. Their existence was considered a burden on the earth and they were ignored and ridiculed by everyone. This is evident in the Odyssey when Homer describes the incident of Elpenor’s death. â€Å"There was one called Elpenor, the youngest of the party, not much a fighting man and not very clever. This young man had got drunk and gone to sleep on the roof of Circe’s palace. Roused in the morning by the bustle and din of departure, he leapt up suddenly, and forgetting to go down the ladder and take the proper way down, he toppled headlong down the roof. † As is clear from this description, Elpenor’s death was never much of an issue for Odysseus or his crew, who laughed it off and ignorantly left his body unburied in their haste to go to Hades, because stupid and cowardly Elpenor was not worth mourning for. However the unparalleled sorrow expressed at the deaths of Agamemnon and Achilleus was justified because they were great heroes who deserved to be lamented. Elpenor’s body was only buried when he himself reminded Odysseus to bury him lest he (Odysseus) incurred the wrath of the Gods, at leaving a human corpse unburied. The suitors on the other hand were considered fine men in their own right-handsome and brave. It was only their wanton misuse of Odysseus’s property in his absence and their disrespectful attitude towards Penelope that turned many of the Gods against them. The suitor’s willful insolence directed at the property and wife of an absent man was seen as an act of cowardice and thus excited the wrath of the Gods. The suitors in truth were no more than mere cowards as was evident when they tried to make truce with Odysseus in the following lines-â€Å"So spare us, who are your own people. And afterwards we will make amends to you by public levy for all the food and drink that has been consumed in your house. † Thus they truly deserved their end and there were to be no tears shed in their memory because their cowardly acts had subjected them to an ill-fated end. Homer thus defines a hero not only to be handsome and brave but also god fearing, hospitable and one who never takes unfair advantage of others, especially in their absence. This is also evident in the Iliad when Paris’s abduction of Helen in Menelaus’s absence seals both his fate and that of his homeland- Troy. Odysseus is the only character in the Odyssey who thus comes closest to the ideal of the ‘hero’. He is strong, handsome, brave, and also intelligent and witty. In Homer’s world, no hero is complete without being endowed with the gift of intelligence and astuteness. Odysseus displays his acumen on many occasions-the encounter with Polyphemus the Cyclops and Circe, just to name a few. Odysseus also seems to be the master of deceit as is evident from the countless tales of trickery he tells people in order to avoid detection. In Homer’s eyes, this treachery on the part of Odysseus is justified as he is only trying to protect his own interests without harming anybody else’s. However despite these heroic qualities, Odysseus fails to live up to the ideal of the true hero. In the final conflict with the suitors, Odysseus thinks nothing of shooting a whole quiver full of arrows at unarmed men but his knees go weak the minute he sees the defenseless acquire some form of defense. This is evident from the following lines: â€Å"when Odysseus saw them putting on armour and brandishing great spears in their hands, his knees quaked and his heart failed him. † Odysseus also disguises himself as a beggar instead of appearing in his original form before the suitors because he is scared of their numbers. But despite his infrequent acts of cowardice the Gods still support him and help him in his endeavor to rid his house of the suitors. This is because the very idea of his returning home after twenty years to restore his house and rescue his wife is very heroic and thus the means by which he achieves this end can be ignored. One cannot also help but think that it is more of the Goddess Athene’s help than Odysseus’s courage and bravado, which ultimately wins the day for him. This is evident from the following lines: â€Å"the six did as he ordered and threw with all their might. But Athene made the whole volley miss. † Athene herself made the suitors’ aims miss, but rather partially helped Odysseus’s lances meet their targets. Hence the impartial help of the Gods was the main reason behind Odysseus’s success. But this supernatural aid can be seen as a reward for past bravery and suffering on the part of Odysseus and as a punishment for cowardly insolence on part of the suitors. Hence the theme of cowardice and bravery plays a big part in the Odyssey. The book does take a certain amount of interest in the fate of the cowardly, but its primary focus rests with the heroic. Even the Gods favor the brave over the cowardly. The Gods take a supreme interest in the death of the heroic be it through noble (e. g. Achilleus fighting on the battle field) or poor means (e. g. Agamemnon killed by his wife and her lover) but as long as the cowardly are given a decent burial, the Gods don’t care about them and their name is never mentioned in their premises. (E. g. Elpenor’s death) People who have behaved in a way not suiting their status are also condemned to a coward’s death (e. g. : the suitors) and the Gods do not lament their end.