Lehigh University offers MBA program for new students Essays

Lehigh University offers MBA program for new students Essays Lehigh University offers MBA program for new students Essay Lehigh University offers MBA program for new students Essay The application process for registering at the private school, Lehigh University, and its business program is open and rolling. Students who enroll for this online MBA program are employed. Lehigh University records and archives the classes. Applicants should know that the business graduate program at Lehigh has been accredited with the standard of accreditations for business schools. The academic year in which this online MBA program was founded is 1993-1994. There are around 267 participants enrolled in the course. As we mentioned, the deadline is rolling and the information applicants need can be found on the admission web-site www.lehigh.edu and the e-mail which you can find on the university’s web page. The US rankings for this MBA online program are: score 73 and rank 128, rank 146 and score 36 for the students’ service and the technology service, rank 17 and score 89 for engagement of each student, rank 25 and score 75 for selectivity of admissions and the whole score for peer assessment is 2.8 from 5. The applying process is open and rolling for both US residents and students who come from other countries as well. Admissions director is Jennifer Giordano, the admissions web page is: http://lehigh.edu/mba Lehigh University gives MBAs. There are 15 instructors who come from the faculty and teach full-time on the online business graduate programs and 8 part-time faculty instructors also teaching the online MBA programs. The online classes allow for students from the campus to follow them as well. The total number of enrolled students is 267 and the average age of the entrants is 32 years. There are more male than female participants, 68.9% of the participants enrolled in the course are male and 31.1% are female. The Internet speed for theMBA course at the University is recommended to be DSL but there is no 24/7 tech live support. The response from an instructor should be expected in 24 hours. Tuition for part-time US students and the rest of the students is $1 050 per credit. The admission notifications start coming from January 15th. The admissions standards are the same for all of the different online MBA programs. There hasn’t been a case that a well-qualified student being denied. People who live abroad can also apply for the online program but the program does not offer DANTES courses. The last numbers reported showed that from 87 applicants, 77 were accepted. There were 69 new entrants and the acceptance rate is 89%. The average GPA of the undergraduates is 3.33 and 83%of the applicants provide their GPA. The average score from the GMAT is 620 and 65% of the entrants provide the GMAT results. 100% of all the applicants are with previous working experience.

7 Pep Talk Points About Writing

7 Pep Talk Points About Writing 7 Pep Talk Points About Writing 7 Pep Talk Points About Writing By Mark Nichol Fiction? Nonfiction? It doesn’t matter. It’s all about getting started, but you’ll need a few supplies, and some directions, for your journey: 1. The Elevator Pitch Imagine you’re in an elevator, and a literary agent, a theatrical producer, or a movie star steps in. After a quick greeting (we’re fantasizing here), you mention that you’re writing a story and they ask you what it’s about (fantasizing roll with it). You have 15 seconds before they step off the elevator and (unless you take my advice) out of your life forever. What do you say? That’s an elevator pitch. Without a pitch, you have no story. (Sometimes it’s the first sentence.) Nonfiction? Same. 2. The First Word Sit down and write the first word that comes into your head. The page isn’t blank anymore, and you now have permission to continue. 3. Procrastination Work it into your writing schedule. When you’re getting started each day, allow 5, 10, or 15 minutes to do something else an administrative task, a spot of research, scanning your notes or what you wrote yesterday (but don’t dive in to revise it). Then, when your time is up, get to work. 4. Exposition You’ve heard it before, but you can’t be reminded often enough: Show, don’t tell. Don’t describe how someone feels; illustrate attitude or emotion with actions, not observations. This rule applies to nonfiction as well as fiction. 5. Purpose â€Å"What’s my motivation?† is the cliched actor’s query, but it’s a good question. Your characters are actors, too (but let’s not get distracted about film rights just yet). What do they want? What are they willing to do to get it? When you answer the first question, it’s easier to produce the answer to the second one also known as a story. 6. Challenges A story without obstacles is like well, like a dull story. Readers identify with characters who get knocked down, dust themselves off, and get knocked down again. Rinse and repeat. Whether, on the last page, they end up on their feet or on a slab is up to you, but a story without significant challenges to the protagonist(s) is called a manuscript, not a book. 7. Rejection Did you give up on dating after you were turned down the first time? If you want your manuscript to â€Å"go out with† an editor or an agent, you must persevere. Each â€Å"No† brings you one step closer to â€Å"Yes.† And there will be a â€Å"Yes.† Unless you quit before you hear it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:When to Use â€Å"That,† â€Å"Which,† and â€Å"Who†Using the Active Voice to Strengthen Your WritingCapitalizing Titles of People and Groups

Impact Of Financial Crisis On The Capital Structure Decision Making Of Essay

Impact Of Financial Crisis On The Capital Structure Decision Making Of The Firm - Essay Example The underlying discussion has developed the reference from the literature related to the capital structure theories and the brief about the financial crisis of late 2000s. The discussion also addresses the firms’ response to the financial crisis by adjusting mix of the capital structure. Therefore, for clear assessment along with overall global assessment, capital structure adjustments of Tesco and Dell have been discussed in the report. The report also has presented alignment of the responses of the capital structures with theories. FINANCIAL CRISIS Financial crisis have always been the dominant factor for determining trends and practices in the economic scenario. A financial crisis traces the reasoning from the excessive loans such as sub-prime mortgages as well as financial instrument of debt derived from such loans (Mizen 2008). Crisis originated from US in late 2000s spread across Europe and then to world owing to the benefit of diversification that businesses attempted t o gain from spreading risk across local and international markets (Fosberg, 2010). First strong hit from financial crisis and its intensity was revealed in late 2007 upon the Bear Stearns’ declaration about evaporation of the value of major assets held by Bear Stearns’s hedge funds. ... ct of financial crisis then resulted in continuity as Fannie Mae and Freddie Mac declared bankruptcy in third quarter beginning of 2008 followed by government takeover. Similar month also witnessed another major shock from financial crisis as Lehman Brothers declared bankrupt and immediately next day another giant AIG ended up receiving $85 billion credit facility from NY Fed to sustain. Efforts to sustain the steep fall of the financial stability of bank and institutions Troubled Asset Relief Program (TARP) was launched (Fosberg, 2010). TARP performance has also been bringing losses to treasury as TARP invested US $25 million in the bank while managed to fetch only US $13.5 million on sale of preferred stock of invested in financial institutions. TARP is also actively making efforts in closing down its program for banks though it still held the share for 199 banks (Sparshott, 2013). Being international firms, all these apart from impact on local financial market had detrimental impa ct on the international financial markets and hence international firms locally. Estimation of the reasons of the financial crisis, other than the core reason of subprime loans backed by subprime mortgages, has been found many. Such as among various factors discussed for fact has been the claim to the performance of respective roles of asymmetric information etc (Miglo, 2010). Further, another core factor along with dominant role of agency problem mounted the issue. Agency problems’ role was initially ignored to be addressed for the level of attention required (Miglo, 2010). In addition to these, role of already stressed factors such as taxes and bankruptcy cost in capital structure theories were receiving less attention in operational practices and hence contributed to the financial

Invisibility of Nursing Essay Example | Topics and Well Written Essays - 1250 words

Invisibility of Nursing - Essay Example Focus of development and adoption of standard clinical terminology is to enhance quality in the field of nursing through terminologies that are established using tried and tested methods; reducing effort through avoidance of wheel reinvention; compatibility by integration of data gathered from different source systems, and great coherence and convergent mechanism between terminologies. The American Nurses Association (ANA) is responsible for standardizing nursing terminologies and coordinating various minimum data sets in the United States of America. Nursing Practice Information Infrastructure (CNPII), a committee for ANA, evaluates the data sets in addition to standardized terminologies that are submitted to them, to check whether they are in accordance to certain criteria (ANA, 2012). This criterion includes, terminology development is clinically useful and that the terms are not ambiguous in addition to being clear. The International Health Terminology Standards Development Organ ization (IHTSDO) is an international organization, which in non-profit and it is based in Denmark. The organization owns, acquires, and administers rights to SNOMED CT in addition to other related standards and health terminologies. IHTSDO purpose is to develop, promote, maintain and enable the correct uptake and use of its terminology products around the world. The organization improves health of human kind through nurturing development and use of standardized clinical terminologies. This enables accurate, safe and effective exchange of health related and clinical information. Several advantages of using standardized terminologies arise for direct care nurses. There is better communication among nurses and other health care providers. Using standardized nursing... This paper approves that various challenges arise in using standardized terminologies. Constraints arise on what is achievable and desirable. A lot of communication is health care will be informal. This includes written comments and conversations that are meant for short term purposes. The challenge here is to draw a line where to justify feasibility and desirability of formalization. Granularity is another issue. The level of details to be used in standardized language is a challenge. Relevance of details in the language is arguable on matters of functionality, for current or future use of the standardized terminologies. This essay makes a conclusion that development and adoption of standard clinical terminology, also adds value in healthy policy decision making. NMDS is essential when it comes to Medical Treatment Effectiveness Program. This is a program that is funded by the federal government and its sole purpose is to demonstrate the procedures that are most effective in production of quality client outcomes. This is enabled through a standardized nursing language through NMDS. The federal government is able to make decisions on healthy policy issues such as, effective nursing care, based on nursing data on NMDS. Another area on decision making on healthy issues is, the prospective payment for home healthcare. Through NMDS, data can be retrieved and used for prospective payment systems that can account for variances in the cost of care providence to clients in home stings.

How to Break Bad Habits and Create Positive Ones Essay Example for Free

How to Break Bad Habits and Create Positive Ones Essay Everyone has one: a bad habit (or habits†¦) we wish we could break. Unfortunately, breaking a bad habit — as anyone who has ever bitten their nails, smoked, or mindlessly snacked in front of the TV knows — is not that simple. Breaking habits is hard, but with a little determination, it is achievable. There is a reason habits are hard to break. The majority of our habits are good for us, allowing our brain to complete certain tasks on autopilot which frees space for decision making, creativity, and quick action. But the brain does not discriminate between good and bad habits; once something becomes a routine, whether it’s helpful or harmful, your brain will perform it automatically, which can make it hard to stop. Step 1: Identify the habit All habits serve a purpose. Brushing your teeth first thing in the morning prevents cavities, stopping at a red light prevents car accidents, and eating cupcakes when you’re feeling low can deliver comfort. To make positive improvements, start by identifying your problem habit and its underlying cause. Step 2: Replace it Once you’ve identified your habit and its trigger, find something positive to take its place. If you eat to wind down after a long day of work, replace food with a walk or yoga. If you bite your nails, try chewing gum. If you smoke to relieve stress, try meditation. Step 3: Keep the commitment Once you’ve decided to break your habit and replace it with something positive, write it down. Keeping a journal of your progress can hold you accountable while serving as a great progress marker. If you’re truly  committed to making your new positive habits stick, complete your new habit daily for 30 days. The more consistent you are, the easier it will be to continue. Step 4: Be prepared for hiccups Through this process, it’s important to remember that habits are habits for a reason — they serve a purpose and our mind is trained to complete them with little to no effort. Be kind to yourself and be patient; all of your attempts to change habits will not be successful immediately. Expect bumps along the way but continue to push through. When in doubt, think positively. If you are at wit’s end and the only thought in your head is â€Å"I can’t do this†¦Ã¢â‚¬ , make it a positive. â€Å"I can’t do this, but it will get easier.†

Differences in the Male and Female Brain Essays -- Compare Contrast Ne

Differences in the Male and Female Brain It is proven that the male and female brains differ, but can one prove that it affects the behavior? Many scientists would agree that ones behavior is determined by his/her gender. Although others are convinced that social conditioning is the cause for the differences between the male and female, it is very unlikely that biological differences play no role in behavior. The male and female brains differ not only by how they work, but also on the size. For example, Natalie Angier and Kenneth Chang, neuroscientists, have shown that the women’s brain is about 10 percent smaller than the male’s, on average, even after accounting for women’s comparatively smaller body size. Three brain differences that affect ones behavior are the limbic size, the corpus collosum size, and the amount of gray and white matter. Current research has demonstrated that females, on average, have a larger deep limbic system than males. Due to the larger limbic brain, woman are more in touch with their feelings, they are generally better to express their feelings than men (â€Å"Male-Female Brain Differences†). Women are the primary care takers for children because of their strong ability to be connected and bond well with others. Containing a larger limbic system also leaves a female more likely to become depressed. As stated in â€Å"Male-Female Difference†, women attempt suicide three times more than men, but men actually succeed three times more than women. This h...

Indian Essay Essay

Throughout American culture, racism and stereotypes have been prevalent, yet the Disney movie Pocahontas is an attempt to better understand racial intolerance towards Native Americans. Though the movie is not completely historically accurate, the context of it portrays a more truthful story of the first European and Native American encounters which were mostly hostile ones, contrary to the modern American belief of â€Å"Thanksgiving† like events. However, there were attempts of understanding each other’s cultures and beliefs which can be displayed in the Disney movie through the interactions of characters, Captain John Smith and Pocahontas. While symbolism is present throughout the movie, Disney uses combinations of music, colors, and lighting along with metaphorical character interaction, to play on viewers emotions in order to better understand the struggles and hardships felt by both Europeans and Native Americans during their early encounters. The history between Native Americans and Europeans has not always been a positive one. As seen in the movie the British settlers voyage off towards the new world in search of large amounts of gold, but in reality the British desired the vast amounts of â€Å"untouched† land. Since most children do not understand the value of land, Disney uses the rewards of gold and riches in order to explain the British motives for coming to the Americas to the children audience. When the British arrive in the movie they are shown eager to seek to destroy anything that comes in their path that is not valuable, with minimal care for the land or the people that inhabit it, those being the Native Americans. During these scenes there are very dark colors and lights along with intense music to show the British mindset during these times. This is where the difference between the two cultures seems to become prevalent. The Europeans were at a point in their culture where conquering and colonizing is all they desired, and natives were mere obstacles in their way. They used destructive ways and tactics to scare the Native American people. While the British were on a path of destruction, the Native Americans are shown living a very peaceful and spiritual life, not only living off the land but using it to its full capacity. This harmonious relationship between Natives and the land is shown during the â€Å"Colors of the Wind† scene where Pocahontas takes John Smith on a romantic and spiritual ourney of the land while singing a very passionate song describing the Natives relationship with nature. The use of a very colorful but yet organic spectrum of colors and lights along with the peaceful and loving music serve to help convey the Natives beliefs to the audience. This also shows how the Natives lived with nature and felt that they are no more important to it than the plants and organisms that also lived there. The native’s efficient use of the land and its resources are the reason why the land in the Americas looked untouched to the European settlers. These two extremely different views of life along with a communication barrier (which is partially displayed in the movie) are the reason why it was so difficult for the two sides to lived The movie attempts to ease racial tensions by presenting both main characters in an omniscient light. When John Smith (who can be seen as a metaphor for European beliefs at the time) and Pocahontas (who can be seen as representation of the native’s beliefs and lifestyle) first encounter one another they do not know what to think. When she sees him behind the waterfall she slowly moves towards him being as precautious as possible knowing that they come from very different background. As the movie goes on you see them slowly start to fall in love with each which shows an understanding of each other and their different beliefs and morals, which would allow for a possibility of a peaceful coexistence of both sides. The love between John Smith and Pocahontas invokes the viewer to wonder what it would be like presently if Europeans and Native Americans were welcoming of each other instead of hostile. However, this fantasy is inevitably destroyed by reality, when the extremes on both sides clash in violence and death is the result. This plays on the viewer’s emotions creating a hatred towards both extremes for destroying something that could have been beautiful. By doing this Disney is able to manipulate the audience’s emotions by making them feel regretful for what had happened in the past. Disney’s attempt to help youth understand the basic Native American culture and their morals by making the movie Pocahontas, in my opinion was a success. Although it’s not entirely historically accurate the movie is able to get a broad sense of how events unfolded during early European-Native American encounters to its intended audience of children. By using different colors, music, and lighting in combination with the metaphorical character interaction, Disney is able to take it a step further than just understanding what happened, by leaving the viewer with a sense of sorrow toward the past and dreaming about what could have been.

Genetically Modified Food Essay

Genetically modified foods have shaped and formed many debates on whether foods should or should not be genetically modified and there are many reasons as to why. Genetically modified foods are foods that are compromised of organisms which have been genetically altered. There are several reasons being affirmative on genetically modified foods, such as supporting the occurrence of diseases and they are said to be faster in growth. However there is a negative side on genetically modified foods. Genetically modified foods could cause harmful side effects to the body and the (BT) added to GM foods is unsafe for the body. The topic of genetically modified foods is an extremely controversial topic and brings many opinions to whether it is right or wrong. Genetic modification of foods is done by changing the genes of a cell. Genes are a progression of bases which code for a sequence of amino acids. Amino acids make up proteins which we need for our body to function. The DNA is made of the four bases; Adenine, Thymine, Cytosine and Guanine. Genes are then added or taken from the DNA which changes the colour, size, shape, nutritional value or the way in which the plant or animal grows. With support from scientists farmers have been genetically modifying their crops for quite a long period of time. Foods that are genetically modified unusually include and consist of canola, soy beans, rice corn and various others. Genetically modified foods are banned in numerous countries such as France and other European countries. On the other hand, genetically modified foods are a substantial part of society in Australia; it is in most supermarkets and is something we eat daily. GM foods have no labels on products that declare to consumers whether the products have been genetically modified or not. This causes and is due to consumers having to decide and become unsure about the product selling, whether what they are buying is genetically modified or genuinely natural. A reason affirmative why foods should be genetically modified; is that one of the major benefits is they facilitate in controlling the occurrence of certain diseases. There are several foods that cause allergies to certain people when products consumed. By modifying the DNA system of these foods, the properties causing these allergies are eliminated successfully. It has been said that experts and scientists are working on developing foods that have the ability to cure diseases by genetically modifying foods. Gene technology is similar to traditional breeding, and there is a chance of increasing or decreasing levels of naturally occurring proteins, toxins or further unsafe compounds in foods. Foods that are usually developed traditionally are not normally tested for these types of substances; however they often happen naturally and can be affected by breeding. The use of genes from identified allergenic sources in alteration experiments is not prohibited. If a transformed product is found to stand as an increased risk of allergenicity and it should be put to an end. Scientists have the same opinion that normal tests for allergies in foods should be continuously evaluated and improved, plus caution and concern should be practiced when evaluating all new foods, including those resulting from certain crops. Though developers and manufacturers of genetically modified foods make sure that there are mixtures of advantages of consuming foods in society, a lot of the population is entirely against them. A disadvantage of genetically modified foods is that the biggest threat caused is they can have dangerous and harmful side effects on the human body. It is believed by experts that consumption of these genetically modified foods can reason for the development of diseases which are protected by antibiotics. Additionally, people who consume such foods have increased chances of developing cancer. Besides, genetically modified foods are new inventions, not a lot is well-known about their long-term effects on human beings aswell. A reason for harmful side effects may be because of Gene transfer. Gene transfer from genetically modified foods to cells of the body or to bacteria would cause strong concern if the transferred genetic material has harmful effects. This would be mainly important if antibiotic resistance genes, used in creating genetically modified organisms were to be transferred. Though the likelihood of gene transfer is low, the use of technology without antibiotic resistance genes has been encouraged. There are many other things that could cause harmful side effects, however, as the health effects are unknown, many people prefer to stay away from genetically modified foods. It is also been said that genetically modified foods grow faster than the foods that are grown in the normal manner. Due to this, efficiency increases this then provides the population with more food. Several people believe that there is not enough food in the world to feed everybody; this is why genetically modified foods could potentially cure and solve hunger around the world. As genetically modified foods enlarge the size of crops, additional food is produced by farmers. Therefore, this prevents crops going to waste. If pests are unable to eat the crops, this results in nothing going to waste. As a result, farmers make extra money. It is also said that genetically modified foods are extremely fortunate and lucky in places which experience numerous droughts, or where the soil is lacking ability for crop growing. This is why it is difficult to grow normal crops. Now, we can begin to grow foods in different circumstances. For example, strawberries can be able to be genetically modified to grow in frosts. Other foods that grow in cold climates could be engineered and modified to grow in hot climates, such as Africa where much of the continent lacks to provide food. A disadvantage of genetically modified foods is by adding bacterium (BT) to the cells keep insects under control may not be safe for humans. To genetically modify the crops, the type of bacterium that is added is unhealthy for some people to choose to wear cotton clothing or have jobs associated with cotton. Workers in India that had jobs which were involved in handling genetically modifies cotton caused numerous allergies to the workers. They developed itchy and reddened eyes, rashes on skin, blocked noses, nasal discharge and extreme sneezing. This resulted in some workers ending up having to go to hospital or consume antihistamines daily. This was shown by Stephen Lendman, Global Research showing types of harm from GMO. There are many other examples involved with this type of harm from the (BT) cotton plant, additional cases included sheep which grazed on the (BT) cotton. As well, after a period of time they then became sick and then resulted in death. Adding a bacterium to maintain insects away may possibly not be worth impairment of animals and people. Given the evidence shown, genetically modified foods have equally its advantages and disadvantages. If food is continuously genetically modified, it will still have benefits to us; however it comes along with a lot of risks. The decision whether foods should be genetically modified or not is an extremely debatable topic. Aswell, genetically modified foods are a huge part of society and are in our everyday life. Having foods genetically modified has become so common, that most likely it will on no account be stopped, although some people choose to stay away from these types of products as it keeps them healthy and well. http://www. geneticallymodifiedfoods. co. uk/fact-sheet-pros-vs-cons. html http://www. geneticallymodifiedfood. com/ http://www. foodstandards. gov. au/consumerinformation/gmfoods/ http://www. ornl. gov/sci/techresources/. Human_Genome/elsi/gmfood. shtml http://www. csa. com/discoveryguides/gmfood/overview. php http://www. buzzle. com/articles/genetically-modified-foods-pros-and-cons. html http://www. ehow. com/info_8115944_pros-cons-genetically-modified-food. html.

buy custom Amazon.com essay

buy custom Amazon.com essay Industry Background Amazon.com is a multinational company based in Seattle, Washington that markets its goods and services online. The company started as an online bookstore but later expanded into digital electronic data storage such as CDs, DVDs, mp3, video games and specific computer software. This can be downloaded on the companys site, Amazon.com. Amazon.com was founded by Jeff Bezos in 1994. A year later, it was able to host its own website. The conventional bookstore could only hold a maximum of 200,000 books. On identifying this opportunity, Bezos decided to come up with an online bookstore that could store an unlimited number of books. In choosing a name for his company, he decided to choose a name that began with A so that it could appear among the first names in a list such as telephone directories. Currently, the company offers its services in over ten countries such as the United States, Italy, Germany, United Kingdom, Japan and China. Recently, it has expanded into the furniture, food, toys and clothing industries(Amazon.com, Inc., 2004). Company Mission and Strategy Amazons mission statement is To build a place where people can come to find and discover anything they might want to buy online. This is further echoed in the companys vision statement that Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Therefore, Amazon.com views itself as a completely customer-centric company. Its mission and vision statements illustrate that: i) Innovation and bias for action: If a company is to succeed, it needs to listen to its customers and react quickly to their needs. In recent times, changes have arisen at a fast pace. If any company is to remain relevant, it has to address these issues especially revolutionary technological changes. ii) Customer Obsession: Customer views and feedback is the key to prosperity. A firm that improves its products and features based on customer feedback is bound to succeed. iii) Ownership: So as to be successful, a firm must have passionate shareholders who have a desire to see the firm succeed not only in the short-term but also in the long-term. However, these owners should be accommodating and should let the management practice what it deems fit for the companys future. Company Organization Structure When Amazon.com was first established, it faced stiff competition from other companies such as Wal-Mart. However, the management was in no hurry to build up profits so as to quickly and effectively compete with other firms. Instead, it chose a business plan that did not expect successful generation of profits for a period of four to five years. This caused a lot of discontent among the shareholders but eventually proved its worth when the dot com bubble burst forcing most e-commerce companies out of business. In 2001s fourth quarter, the company eventually made profits of $5 million which translated to 1 per share. Amazon.com practices a virtual organization structure. This system does not exist physically. Rather, the company thrives through a network of alliances which are bound by software and the internet. The business core base does not have to be necessarily large. Nonetheless, the company can still reach a global audience. By availing niche products at a lower price on its site, the company is able to make a significant profit, thus becoming one of the most successful companies. Currently, the company boasts of over 14,000 employees world-wide. This number, though not large, suits the management structure in place. By successfully partnering with other firms such as Marks Spencer and Sears Canada, the firm is able to market its goods worldwide without having to be personally involved in the running of such firms. Obviously, Amazons IT department is charged with a massive responsibility. The latest technology has to be applied since the company is an e-commerce business and is vulnerable to multiple threats that could otherwise result in huge losses or a loss of customers. Amazon.com describes its IT department as system, database, and networking experts (that) build and operate highly reliable, scalable distributed systems with terabyte-sized databases and infrastructure that can handle a massive number of transactions. Mission Strategy for SBU Business unit description: Third Party Seller Marketplace In the last few years, Amazon.com has generally accepted partnerships with credible third-party sellers so as to expand its market at an effective cost. These merchants are allowed to sell a variety of both new and used products. Although the gross profits realized on such sales are generally lower, the company is able to rake in more profits by partnering with multiple retail outlets. This move has been successfully implemented. In the last three years, 30% Amazons sales were made through the retailers. SBU Mission We have realized that partnering with credible retail outlets is cost-effective. This also ensures that a wider target market is reached. In addition, this significantly boosts profits while keeping risks at bay. Therefore, the SBU mission is to provide quality service closer to the customer and at a friendly price. The SBU shall remain committed to this goal and shall dedicate its resources and expertise into the expansion of business through third-party sellers. SBU strategies Bringing products closer to the customer: The products will be within reach of the customer. This will not compromise the quality. Once products are bought from the companys website, the retailer closest to a specific customer shall issue the product. Looking for excellence: Our goal is perfection, we have to enhance or brand this new portfolio with innovative products that meet the most demanding standards of quality and safety. Availing our products to all and sundry: By partnering withvarious retailers, the firm aims at reaching more customers who need our products yet such products cannot be shipped to their mother countries. Portfolio Management Process (including selection criteria) Amazons Portfolio Management Department (PMD), through its analysis of the strategic orientations that will be submitted to the governance council, will monitor the operations in progress. During the project development stages, quarterly reports will be submitted to the council for discussion and approval. The Council will basically evaluate the financial structure of the proposed model and the consequences of partnering with the identified third party sellers. Phase 1: Prioritization Selection of Projects Evaluating Candidate Projects In determining which projects to pursue, the values and benefits of each option were critically weighed. Such include, but not limited to, the expected return on investment, projected expenses and the overall impact on the companys image. It was found out that marketing through third-party sellers would impact positively on both the customers and retailers. However, this represents a significant risk especially if the merchants chosen are not credible. Although this option does not project the highest increase in revenue, a global implementation of this model would highly boost profits over and above what has been realized so far. Studies have shown that business carried out through third-party sellers has been on the rise and has averaged at +30% in the last 3 years. Therefore, if the firm is to keep on expanding and face off its competitors, it will have to implement this model since marketing through amazon.com has almost reached its saturation point. Estimate of Total Costs So as to estimate the total costs of each and every project, the net present value attributed to each project was calculated. Additionally, a revenue per cost index was calculated which clearly illustrated that marketing through third party sellers was the most viable option. However, in our risk assessment model, these benefits were overridden by the possibility of unscrupulous retailers. Nonetheless, the adoption of a rigorous selection criterion as to who will be granted marketing rights will serve to keep this risk at bay. Additionally, in implementation of this strategy, the IT department will not be overly taxed. This fact greatly swayed our decision since the department is already operating at its optimum. Balanced and Weighted Ranking Each candidates proposal will be evaluated according to the potential value and benefit ranking as well as their associated potential risk. Values and benefits will be evaluated by an analysis as to whether they meet the SBU mission that has been laid out. The proposal should enable the firm to reach a wider customer base through a credible retailer. Most importantly, the selection criterion for suitable retailers must be clearly detailed. In addition, the products to be marketed via retailers must be stated since not all products fit this marketing structure. The potential risks as to which retailers pose the largest threat will then be analyzed and weighed against their potential benefits. Only those retailers that have a high benefit to risk ratio will be selected. Phase 2: Maintaining the Pipeline Measuring Project Performance The PMD will continuously evaluate the project proposals. This council will re-evaluate the selected retailers based on a set of independent data collected by their team members. The retailers will only be contacted for negotiations if and only if the PMD is in agreement. In addition, the SBU shall have its own quality control department that shall seek to eliminate any bias in the selection criteria. However, a transparent, just and well-structured selection process should be put in place so as to ensure that the project is run in a smooth, fast and efficient manner. Updating Critical Parameters The project shall have clearly stated and defined milestones and target goals. Each achievement will be bench-marked as to when it was achieved and its resultant benefits. This will then be reviewed and taken into consideration in the implementation of other project phases. In addition, an efficient and effective customer feedback system will be put in place so as to determine which retailers are most successful. Finally, a corrective action plan will be implemented so as to correct any possible errors in the implementation system. This action plan will also be responsible for identification and implementation of opportunities in the project phases already in place. However, this shall be carried out in conjunction with the PMD since they hold the utmost authority as to what should be implemented. Buy custom Amazon.com essay

Itch vs. Scratch

Itch vs. Scratch Itch vs. Scratch Itch vs. Scratch By Maeve Maddox Confusion as to whether to use scratch or itch is evident on the web. For example, the video of a cat scratching its own back has the label, â€Å"Cat itches his own back.† A pet care site features the question, â€Å"If a dog is uncontrollably itching an area to the point of bleeding, what can you do to stop it?† Some people are concerned enough about the difference between scratch and itch as to ask about it at answering sites: Can itch be used as a verb? My girlfriend and I have been going rounds about this. She says you can itch an itch, but I say you scratch an itch. Ive read its a transitive verb, whatever that is. Let’s start with â€Å"whatever a transitive verb is.† A transitive verb takes an object. That means the action of a verb has a receiver. In the sentence, The man sang a song, the action is â€Å"sang† and the receiver is â€Å"a song.† Many verbs can be transitive or intransitive, depending upon whether or not there is a receiver of the action. In the sentence, The man sang, the action is â€Å"sang,† but there is no receiver. The verb is intransitive. The verb itch can be used transitively or intransitively, but saying â€Å"I’m itching these bites on my arm† is not standard usage. So, if a person can’t â€Å"itch something,† when is itch transitive? Itch is transitive when something itches a person: The label in this tee shirt itches the back of my neck. As a noun, itch means the feeling on the skin that produces the urge to scratch. Used figuratively, itch means desire: She has an itch to travel. He has an itch for power. The verb scratch has more than one meaning, but the one that goes with itch is this one: scratch: transitive verb. to rub or scrape lightly with the finger-nails or claws to relieve itching. In standard English, itch can be used as a transitive verb, but not by the person who itches. So, scratch that itch, and cut out the T-shirt labels that itch your neck. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:What Does [sic] Mean?Time Words: Era, Epoch, and EonWhat the Heck are "Peeps"?

Ad Agency Assignment Example | Topics and Well Written Essays - 250 words

Ad Agency - Assignment Example The company experienced high download rates within days after the release of the advertisement. In my own view, it was an excellent program since the customers had the ability to control different aspects of the songs including the volumes, and rhythm. I believe it was a success. Question three: Do you think electronic promotions will eventually overtake traditional marketing like TV, print, etc.? Why or why not? Please use a reasoned approach to your answer. In other words, think of things we have talked about in class throughout the semester and use those concepts to justify your answer. This isnt to be just your opinion but an informed prediction. Answer: Yes, I believe that electronic promotions will eventually overcome traditional marketing such as print and televisions. Social changes such as increase in computer literate consumers and high access to the internet will eventually shift the market to electronic markets. Electronic promotions such as use of You Tube and other social networking platforms overcomes the location barriers associated with traditional marketing channels like print. Many younger people spent more time on the internet whether during work or relaxing like playing online music and reading thus digital markets can reach a large market share of potential