Managing Change and Leading People Essay

â€Å"Impact of Organisational culture on role and responsibilities of the managers within the organisation† (Word count 2900 / Word limit 3000) Haque, A. U. 139________ According to Schein (2004) the core concept of organisational culture is developing an atmosphere and the procedures are created to ensure that employees are properly managed. Glendon and Stanton elaborate the that visible expression of an organisation is considered as a climate (2000, p. 198 ). By investigating in more depth, it is evident in the past literature, â€Å"Organisational culture is an outline of collective fundamental conjectures that the individuals together collectively discover a way that is valid to overcome problems of external adaption as well internal integration, and the validity is a reason that fresh employees are being told that this is the right way to feel, think, and perceive in association to those problems† (Schein 1992, p. 12). Lundberg (1990) explains the key attributes of the organisational culture: a framework that is designed on the common and shared beliefs, interests, perceptions, and values that individuals not only embrace and governs. It is set of rules and principles that not only make the organisation unique but define the organisational behavior or a common psychology driven from the set of rules (p. 19). Therefore, it can be said that organisational culture are the set of norms, beliefs, and patterns that serves the purpose of the organisation’s existence. The organisational culture is visible at all three levels of the organisation. The above mentioned figure explains that in the first level â€Å"artefacts† there are more visible values that are easily noticeable like dress code, workplace related patterns etc. In second layer there are espoused values that explains the norms and philosophy of organisational working pattern  where as the third level consist of strong beliefs that are generally accepted for granted without any objection or protest. These are underlying assumptions and workforce take it for granted. Denison (2010) strongly emphasis that over a time period, all types of organisations forms its own culture that serves as a special and unique identity and individuality differentiating it from the other organisations. This shows the significant of the organisational culture that why it is important for the present day leaders and managers to comprehensively understand it. The better a manager understands the organisational culture, more he or she can motivate and the workforce to achieve the organisational targets and objectives because the actual vision and purpose of existence of a company is in the heart of beliefs, norms, and culture of the organisation. The leaders and managers can only make themselves and their workforce to live up to the core values or corporate values when they ensure that from inspiring workforce to walk to talk and practically implement those values. The need to understand the organisational culture arise more for the leaders and managers to ensure the resources are allocated in effective and efficient ways. As per Schien (1985), in the manner things are being done is a significant notion that urges on the significance of understanding about the organisational culture in more depth (Deal and Kennedy, 1982, p. 04). The Above figure 2. reveals that the essentiality of understanding the organisational culture. The model shows that organisational culture is similar to an iceberg, as it appear to be small at upper surface but deep down is much larger than it appears. If leaders or managers do not properly understand organisational culture, they will not be able to perform their respective assigned tasks nor bring out the best from their respective workforce. Watson (2006) strongly highlights that in the present era, the shift in managerial thinking has been remarkable as now leaders and managers are more encouraged to make efforts in developing a strong organisational culture.  One of the example is Ford company where leaders play integral part in the formation of the organisational culture (Siriginia, 2012). On the other hand, Schein (2004) argue that leadership is bind with the culture in more than one way. TATA motors is an absolute example that organisational culture has from time to time played vital role in the responsibilities and roles of the leaders. The empirical research of O’Farrell (2006) at the Australian public service indicates that principles, code of conduct, statements of values has immense affect on the role and responsibilities of the managers. For instance, Ford motor company’s vision of aiming to become leading automotive consumer choice, this is a vision bounded in the culture of a company driving the managers towards more excellence in their respective performances as it has increased the role and responsibilities of the managers to accomplish and view the vision together with the workforce. â€Å"It is our responsibility as leaders, managers and administrators to transform the vision of the organisation into reality† (O’Farrell, 2006. p.8). This explains that the roles and responsibilities of the managers cannot be separated from the organisational According to Lester (2010) managers role turns at time into disciplinarian in small organisations as he or she attempts to ensure that the missions and targets are accomplished by the employees due to the organisational culture. However, it is not just limited to the small organisation as Ryanair is not a small business, but manager’s role is more disciplinarian due to organisational culture (Riley, 2013). Therefore, it can be said that no matter how simple or complex organisation may appear but managers have a definite role to play that is being architect by the organisational culture. Malinger et al., (2009) emphasized that the organisational culture is indeed a tone setter for the leaders and managers in not only accomplishing the organisational objectives, but the changes are also managed by the managers and leaders due to the existing organisational culture. The same study revealed that managers role may not emerge as clearly as it should have been due to the reason it is at time overshadowed by the organisational culture. To support the statement, a survey at a Goodwin company indicated that managers may not succeed in the bringing the changes in the organisation due  to the lack of employee’s personal motivation. This means that no matter how much strong influences of organisational culture may have on the responsibilities of the managers but there is no guarantee that employees will accept the changes if lacks motivation. Hence, we can say that the responsibilities of the manager further exceed as to motivate and convince the workers towards accepti ng and embracing the changes for the organisational interest. The role of a manager increase more when the organisational culture demands to bring the changes inside the organisation. The manager become more of mentor and a coach to ensure that employees are trained to accept and respond in right manner towards the required changes. In the example of Head Start, the managers and leaders role and responsibilities include empowering the workforce in order to bring the best out of them. The ‘Program Culture’ is the responsibility of the managers to make sure that every individual understand the culture of the organisation and positively contribute towards the organisational success (ECLKC, 2013). In other words, the manager’s prime role is to create an environment that promotes a healthy relationship among employee with employees, employees with the management, and employees with their respective jobs. Training and development is essential for the managers to ensure that employees are understanding the organisational culture an d contributing towards the organisational interest rather than personal goals and interests (Bennis, 1989). Lister (2010) propose that the role of managers shaped by the firms with organisational culture that promote the role of disseminated leadership culture where workers are integral part of the formation of the strategies related to business, will urge the managers to have more close coordination and interaction with the employees. From the above figure, it is clear that the corporate culture and strategy of the organisation must be align so that managers can accomplish their goals. Similarly, the research report of Head Start Program published by ECLKC (2013) revealed that the role of manager is to communicate with the workforce properly to make sure that the organisational operations are being carried out in a swift and smooth patterns. However, Riley (2013) strongly argue that leaders and managers’  personal style has more influence in shaping the organisational culture. Considering the case study of Ryanair, the â€Å"macho† management culture is dominated and result of the leadership style of Michael O’Leary. Despite, this notion, the management literature suggest that in majority of the cases, it is the organisational culture that has impact on the changing responsibilities and roles of the organisation, such as in the case study of TATA motors and Ford (Sriginia, 2012). Therefore, it can be said that manager’s may have more interaction with the subordinates to encourage their participation in the decisions. Furthermore, Reed Business Information, (2011) states that individuals inside the organisation forms the organisational culture. Individuals with more authority do lead the firms and have huge influence on the culture as a result of power linkage between subordinates and managers or leaders. For this reason, it is essential to develop a comprehensive understanding about the group’s distinct behaviors so that organisational culture and its influences on responsibilities and roles of the managers can be analyzed. Manager’s main task is to make certain that right things are done in right manner. This means that it is responsibility of the manager to establish the channels in which job is done in correct manner without enticing the workforce to react in a negative way. Mowbray (2010) consider trustworthiness, motivation, wisdom, intelligence, skills to foster others, and attentiveness are some of the key attributes required by the managers to accomplish the organisational objectives through workforce. Similarly, Kouzes and Posner (1993) also argue that the role of the manager is to built an effective team inside the organisation, that can only be possible when managers posses these types of attributes. The similar findings is evident in extract of Lister (2010) that manager’s role is to lead by examples. It is the responsibility of the manager to double check that employees are motivated and performing for increasing organisational outcomes. The core values of the organisation must be lived by the managers themselves. For this reason, it is important that manager should set examples. Ron Williams of Atena is example of how leading from the front is important as he is the first person who encourages his workforce to be the first person  to be informed about the bad news. The organisational culture of Atena has four phases that are (i) Integrity, (ii) Excellence, (iii) Inspiration, and (iv) Caring respectively. These four components are the core competencies of the organisation. The manager is responsible to make certain that quality services are being delivered in an effective and efficient way. The others are being respected and inspired to perform better. These core concepts are the actual components that encourages and develops the role of leader to be more result oriented within this framework. One of the element of Atena is discussed here to explain the impact of culture and that is inspiring each other to find new ways to make a world better place. RIB – Reed Business Information (2011) also states that managers must have adaption in his approach to develop a culture of positivity at workplace that a firm requires and inspire and empower other employees to do the tasks with positive attitude and intent. However, workwell model (2010) for health management, that is being issued by the Business In The Community – BITC does not consider the management behavior as the hub and therefore does not take in account the managers and employee’s behavior can have influence on the environment but it considers environment as a key consideration that will have a strong influence on the choices and feelings. Since the role of manager as being identified by various researchers as â€Å"inspiring and motivating employees† (Bennis 1989; Lister 2010; and Sirginia, 2012). Therefore, it can be state that full understanding of the organisational culture is essential to increase employee engagement, which is the responsibility of the managers within the organisation. Mowbray (2010) consider that code of conduct is one of the important responsibility of the manager to ensure that all the employees are following the code of conduct regularly. These code of conducts are in reality part of the organisational culture’s artefacts. This means that it is the duty of the managers to make sure that the employees are following the code of conduct inside the organisation. This way, it can be said that the management behavior is reflected as well developed through the organisational culture. Furthermore, Mowbray (2010) stressed on the role of  the manager to maintain a steady focus on the organisational management, people and talent management, and service management. We notice that the values must be promoted and lived by the managers themselves in a practical manner as Blue Skies case study, it was clear that the core values of the firm were not personally lived by the managers and owner which lead to the turmoil and severe consequences. On the other hand, it is viewed that IKEA Group corporate is preferred by the employees as they feel proud to be part of it. The reason behind it is the values are centre of the culture (IKEA, 2013). The principles, values, and missions are being reflected by the code of conduct as a guiding source for the managers to carry out their responsibilities. These codes enable the managers to manage conflicts and resolve disputes at the workplace. For this purpose, effective communication is very important. It is one of the key responsibility of the managers to monitor and evaluate that the smooth communication is flowing in horizontal as well vertical direction. In case of Head Start values and beliefs are most crucial for the managers and leaders to understand and deliver the best to ensure that the conflicts are resolved. Any conflict or issue is an obstacle that will hinder the organisation from performing properly. Therefore, manager’s responsibility is to make certain that the conflicts are being resolved in a way that will contributed to the success of the organisation. As the communication channels improve, there is more and more effectiveness and efficiency in the workin g of the organisation. Everything that a manager manages is with the ultimate goal of reaching and accomplishing the organisational objectives. Planning, organizing, controlling, monitoring, directing, staffing, and coordinating are all the primary roles of the managers in the organisation. All these roles are linked with the one ultimate objective that is to make the most of the available resources to achieve goals and targets of the organisation. It is evident clearly that vision and mission are part of the organisational culture that are translated by the managers through above mentioned roles of the managers. For instance, the manager’s behavior play vital role in the influencing the behavior of the others was identified in the process of NHS  managers’ quality assurance done by the management consultancy PwC – PricewaterhouseCoopers (PwC, 2009). This means that positive behavior of a manager is important to develop a positive culture so it can be said that it is the responsibility of the managers to ensure that positive workplace environment is established within the organisation. However, the roles and responsibility varies from managers to managers and organisation to organisation because of its own unique culture. It is not that only manager’s role and responsibilities are being influenced by the organisational culture. There are other things like the behavior, attitude towards work, and commitment and engagement of both employees as well managers are also influenced by the culture of the organisation. On the basis of above analysis it can be said that the organisational culture is like an umbrella under which all the values, beliefs, codes, principles, norms, and procedures groom to give rise to the unique identity of the organisation. The organisational culture is not limited to only written principles, it is something that from walk to talk must be embraced by each and every individual, transformed through the managers and lived by each and every individual. Organisational culture has three significant level that are similar to the iceberg, where underlying assumptions are covered inside rituals and generally taken for granted beliefs. Furthermore, it is also clear that role of manager is to make certain that employees are led by setting examples, building effective teams, promoting smooth channels of communications, conflict management, planning, organizing, coordinating, directing, monitoring, etc are all key roles of the managers. Moreover, it is the responsibility of the manager to make sure that employees are properly trained and embrace the organisational culture properly. The more employees are familiar with the organisational culture, more are the chances of smooth operations and long time sustainability. The organisational culture not only differentiate the organisation from the other in line competitors but helps in the business succession planning and developing the environment to retain the best talents inside the organisation. Employees who have better understanding of the organisational culture, works to promote the organisational goal with more devotion and  motivation. This means that talents are retained by the organisations. However, sometime the norms and beliefs may hinder in the way of progress and change as managers and leader unconsciously follow the same routes that they have been following from long time. It is essential to develop a system through which top management review that the organisational culture is positive and progressive, proving the opportunities for the workforce to be more professional and participative. References: Bennis, W. (1989). â€Å"Why Leaders Can’t Lead†. Training and Development Journal. 43 (4), 38. Deal, T.E. and Kennedy, A.A. (1982). Corporate Cultures: The Rites and Rituals of Corporate Life. Reading, MA: Peruses Books. Denison, D. (2010). What is an Organisational culture? why culture matters to your organisation . Available: http://www.youtube.com/watch?v=Rd0kf3wd120. Last accessed 16th Dec 2013. ECDK, (1997). â€Å"Influencing Organizational Culture.† Leading Head Start into the Future. Training Guides for the Head Start Learning Community Glendon, A.I. & Stanton, N.A. (2000). Perspectives on Safety Culture. Safety Science 34, 193-214. IKEA, (2013). Why work at IKEA? available at: https://www.ikea.com. Last accessed 16th Dec 2013. Kouzes, J., and Posner, B., (1993), Credibility: How Leaders Gain and Lose It. San Francisco: Jossey-Bass. Lister, J. (2010). Organisational Culture’s Effect on Manager’s Role. Available: http://smallbusiness.chron.co m/organizational-cultures-effects-managers-role-18426.html. Last accessed 16th Dec 2013. Lundberg, C. C. (1990). Surfacing organisational culture. Journal of Managerial Psychology, 5(4), 19-26. Mallinger, M., Goodwin, D., And O’Hara, T.,. (2009). Reorganizing the organisational culture in Managing Change. Graziado Business Review. 12 (1), 1-30. Mowbray D. (2010). â€Å"Changing management behavior†. occasional paper, vol.3 no.7 O’Farrell, G. (2006) Cultures and Values in the Queensland Public Service, Speech presented at the Queensland Regional Heads Forum Annual Business Conference, Conrad Hotel, Broad beach, 25 May 2006. Available at: http://www.qrhf.gov.au/04_conferences/georgeofarrell.presentation.pdf.pdf. Last accessed 16th Dec 2013. PwC. (2009). â€Å"Assuring the quality of senior

Netflix’s Business Model and Strategy Essay

Netflix is the largest subscription service for sending DVD’s by mail and streaming movies and TV episodes over the internet. Netflix’s revenues grew from $500 million in 2004 to $519.8 million in 2010. Company’s net income increased from $21.6 million in 2004 to $141-156 million in 2010. It attracted 1.6 million subscribers in 2004 and had to 15 million subscribers by 2010. Reed Hastings founder and CEO of Netflix have pushed the company to outcompete its movie rental competitors by building the world’s best internet movie service. Netflix is the world largest online entertainment subscription service and revolutionized the way that people rent movies. Netflix has outcompete its rivals on the basis of differentiation features, with their higher quality, wider product selection, added performance and services, and has superior technology. Netflix has a large selection of DVDs to choose from. It maintains relationships with entertainment providers to expand the title selection. Movies are prescreened for customers based on peer reviews. This allows Netflix to increase their inventory with movies chosen by viewers. There are no late fees. Netflix technology is superior because movies and TV episodes can be streamed directly onto nearly any device in a matter of seconds. Netflix business model and strategy can be analyzed with the 5 competitive forces in the movie rental marketplace: 1-substitute, 2- buyers, 3- suppliers, 4- potential for new entrants, 5- rivalry Substitute-It does not matter who sells the movie or the TV episode at the end the end user is getting the same product whether he got it from Walmart or Blockbuster. Substitute for Netflix and a potential threat is pirating movie files from the internet and illegal. This is a substitute that is inexpensive or free copy of the file. Buyers- Have the power to select where they are going to get movies or TV episode. They are going to look provides the best price and best quality. Buyers are not loyal and can get this product from other vendors. Competitors compare industry prices and quality. They will reduce cost in order to attract the buyer. Suppliers-Such are Hollywood are likely to increase cost if the industry profits increase. Suppliers have the capability to make movies and TV episodes harder to get by limiting license agreements. In order for suppliers to maximize their revenues they sell large number of movies and TV episodes the outcome results in competition and does not allow supplier to have much power on the product. Potential for new entrants- Blockbuster, and Netflix are the dominant retailers in the market it is very difficult for new entrants to succeed. Rivalry- Consumers have multiple sellers they can buy or rent movies and/or TV episodes. Main competitors are online subscription services internet movies and TV episode provider, kiosk services, and DVD rental outlets. From SWOT analysis we found the Strengths as followed, by operation on line is very flexible and very low cost, it has high customer satisfaction levels, and strong knowledge base and brand identity. Weakness are the industry, it is constantly changing at a fast speed, it is supplier dependent, postage is a variable cost (increases), customers need to have internet access and or DVD players. Opportunities are: It can expand globally to international markets because its internet access, new technology. Threats: If it’s not able to adapt or keep up with technology, rivals such as Walmart.com or Blockbuster have capital to compete against Netflix. There are some issues Netflix is facing Netflix needs to watch out for growing competitors with deep pockets and need to keep up with the fast growing changes with technology. It is recommended that Netflix increases its customer base (subscribers). This income will offset the ongoing costs. Netflix should move away from DVD rental, it creates a large percentage of its operating cost. Netflix should find out why people are still ordering DVD’s Netflix should educate customers with their streaming and downloading and focus on encouraging customers to stay with the service. Blockbuster advantage over Netflix is that they are able to release new released titles. Netflix needs to negotiate with entertainment providers to get new releases earlier than the competitors. Finally it is suggested that if Netflix is able to get new releases earlier they should pass a cost for the newest release (separately from subscription download monthly fee).

Relationship Between Culture and the Clinical Practice of...

The purpose of the present study was to examine the relationship between culture and the clinical practice of psychological assessment. Over the past decade, psychologists have come under criticism for maintaining a mainstream cultural status quo in clinical practice. In particular, indigenous peoples throughout the world have pointed out that clinical psychologists, in both research and practice, have not successfully been able to understand or deliver culturally appropriate services due to Psychologys entrenched, Western European, ethnocentric perspective. In order to understand the difficulties that psychologists might face in performing assessments on people of First Nations heritage, a collaborative research project was undertaken†¦show more content†¦ETHICAL ISSUES RELATED TO PSYCHOLOGICAL TESTING IN AFRICA: WHAT I HAVE LEARNED (SO FAR) Cheryl D. Foxcroft University of Port Elizabeth South Africa ABSTRACT This article attempts to introduce readers to what I have learned regarding ethical issues in psychological testing in Africa. The core ethical consideration of how to best cater for cultural and linguistic diversity so as to be sensitive to test-takers cultural backgrounds and values during the testing process is highlighted. Thereafter, specific issues to consider and address before using tests in an assessment or research context are presented. This is followed by a discussion on the ethical issues that an assessment practitioner needs to deal with during and after testing. Throughout, examples relevant to the multicultural African context are provided to illustrate specific ethical issues. INTRODUCTION Africa, which covers 20.28% of the land surface of the Earth, is the second largest continent and is currently comprised of 54 countries, with 650 million inhabitants. Lying on both sides of the equator, it is a continent of contrasting climates, geographical features, and plant and animal life. The peoples of Africa are of diverse ethnic origins and cultural backgrounds, speak a large variety of languages, and differ greatly in terms of their religious and political orientations, clothing, gestures, attitudes toward child-rearing and family life,Show MoreRelatedLegal Issues Associated By Clinical Psychology Essay1352 Words   |  6 Pages 1. Legal issues associated in clinical psychology In clinical psychology, several legal issues do exist, and clinical psychologists must adhere to such legal standards. Two common legal issues are maintaining confidentiality and obtaining written informed consent. In regard to the maintenance of confidentiality, the clinical psychologists must never disclose the records of any patient or client unless required by law. 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Private Facts About Dissertation Editor Only the Experts Know About

Private Facts About Dissertation Editor Only the Experts Know About Writers ensure customer becomes affordable dissertation writing service he cannot discover in the majority of the other businesses offering custom dissertation writing services. Thus the PhD editors for hire need to take such factors into account during editing. When you pay for a thesis writing service you are receiving the very best help that money can purchase and searching for that service on the internet is the perfect spot. Permit us to explain what makes our website the ideal alternative for your UK dissertation. You're at the appropriate site! If you're searching for dissertation help online, then you've landed at the proper location. Want to Know More About Dissertation Editor? PhD editors strictly edit a person's work without reference to a different individual's dissertation. Well, you don't have to fret about the basis of the paper as our professionals keep in mind everything till they start. A researcher should devote some time discussing details with an editor ahead of commencing the undertaking. The part of a dissertation editor gets essential. A specialist editor knows the way to impress university evaluators to be able to acquire a great dissertation grade. The dissertation editor can help you to enhance all parts of your dissertation so that it meets or exceeds expectations of the reviewers. A specialist dissertation editor can play an essential part in the characteristic of your final dissertation. Be certain that your dissertation is left up to doctoral standards. Dissertations are important and therefore, you will need the very best help you can get. A dissertation is similar to a very long essay that needs to be written in an appropriate format or structure. Your dissertation is just one of the main assignments you will complete in college. Dissertation writing differs. It is a challenging procedure which is typically extremely concerned by companies. Dissertation editing has become a favorite method adopted among doctoral students who desire to earn a mark and achieve academic distinction. It is the most challenging thing to perform post thesis writing. Observing the necessary citation format is a vital requirement for writing an excellent dissertation paper. You are able to easily buy thesis from a web site that provides a database of papers. It is extremely important that a high quality dissertation paper covers only the needed topics and not unrelated content that could hamper the total standard. You just need to give us your basic details together with the specifics of the dissertations like what you need and the way you want, make the payments and you're done with that. The use of the editors is not just for plain grammar and for spelling check. Some proofread the work before giving a quotation so they can observe how much editing should be carried out. An editor with an academic background is an additional benefit since that person is familiarized with the overall procedure of writing a dissertation. Getting help for an assignment like a dissertation is a severe job. If your dissertation is likely to withstand significant critique and earn a contribution to your field, every assertion has to be justified and every argument has to be fallacy-free. Writing a dissertation is the last consequence of a college student's scholastic experience. Usually, a good dissertation is the end result of years of sweat and toil with dedicated work.

Key Informant Interview At Craven Correctional Institution

Key Informant Interview In the previous section I described two personal traits that I possess and assessed how they would fit in a career as a senior case analyst. In this new section I will describe my interview with Thad Spiewak. I will explain what he believes are the two background experiences, two skill or abilities, and two personal characteristics that are required to get a job as a senior case analyst. I will then assess whether I match these. Informant My informant is Thad Spiewak, Senior Case Analyst at Craven Correctional Institution. I met Mr. Spiewak through Ms. Tammie Stocks, the Assistant Director of Programs for Craven Correctional Institution, when I toured the facility after expressing my interest in pursuing a career†¦show more content†¦In May of this year I will finish my bachelor’s degree and be able to fulfill this requirement. I do not have experience within the prison system; however, I am actively seeking a position to further my experience. I have applied for seve ral positions, including processing assistant, behavioral specialist, and case analyst. I recently learned that Craven County Correctional Institution has been converted to be only a processing center, so there will be an increased number of positions opening. Skills or Abilities I then asked Mr. Spiewak what skills or abilities he felt were necessary to hold a position like his. After contemplation, he said the most important skill is perception; by this he meant that when interviewing an inmate one must be able to understand not only what the individual is telling you but also what they are not telling you. One must be able to detect deceit and manipulation. One must learn to understand when something is not being said and how to extract that information. Mr. Spiewak notes that while most the inmates seem docile enough, you must learn when to see a threat; as a case analyst and senior case analyst, when you interview inmates you are alone in a room with the door closed for the en tirety of the interview. You always have to be aware of what the inmate is doing, saying, and thinking. To be a case analyst, one must understand people and

Business Capstone Project Analysis

Question: Explain the Business Capstone Project. Answer: Introduction: In a strictly competitive market of the present world, it is not sufficient for an organization, to just engage in the activities of production and sale of a commodity, but it must be able to exercise remarkable influence on the mindset of the consumers. In a market in which many companies sell homogeneous products, the online presence of an organization is very important. Social media can enable a company influence its customers to buy its newly launched products, as well as can help the organization to reach out to a huge number of customers solving their queries, complaints or grievances. Considering this fact, the following research intends to explore the relation between Samsungs use of social media, and the way it intends to influence the consumer buying behavior (Fuchs 2013). Research Objectives: This research has the following objectives: To examine how far the consumers are affected by the online advertisement and promotion, or public rating and review of a Samsung on the social media To investigate how many consumers feel that their problems are solved when they interact with the Customer Service executives of Samsung To find out how many of the consumers use social sites regularly, and in the process engage themselves to know more about newly launched products and attractive offers of Samsung. To investigate to what extent does a company like Samsung is liable to fall prey to the negative consequence of social media. To discover what steps does Samsung take, by implementing CRM, or maintaining an active customer support system, to curb the negative effects of social media tools on their public image (Jussila et al. 2014). Literature Review: Use of Social Media Tools and Growth of business in Samsung: In the last few years, Samsung has succeeded in outrivaling its competitors such as Nokia, and Apple, in the market of smart phones and phablets. According to Vivaldi Partners, the very reason behind the unprecedented success of Samsung in the smart phone market is caused by its regular interaction with the customers, promoting their products with exquisite offers on social media as well as by having conversation with them as to maintain their loyalty to their company. With the digital revolution that has started with the beginning of the twenty first century, the consumers spend more time in researching a product online, comparing the cost and facility of each device, and after viewing the public ratings and reviews only, decide to buy a product (West 2013). As it is already a well known fact that Samsung and Sony are two very reputed big commercial giants in the market of High Definition television, but yet Samsung has been found to win the battle in the last few years, owing to it s social media strategy. According to Szymeczko, the Social media specialist of Samsung, the company engages its customers constantly through interactions via Instagram, Twitter, whereby the followers are not only informed about the new products, but also the discounts available and the reviews. As a result, more consumers are fascinated by the innovative style and cool features of the television sets (Aral et al. 2013). Figure 1: Social Currency Wheel Showing a Comparative Study of Samsung and Sony As the above diagram suggests, the research conducted by Vivaldi partners Group suggested that Samsung has been able to grow its market twice more than Sony, simply because of its online presence. The company not only interacts regularly with the customers, by keeping them updated about the latest model and its features and designs, but also draws new potential consumers, as their posts get further circulated among the masses, through the increasing number of Likes or Shares on Facebook or Twitter (Turban et al. 2012). Online Presence of Samsung to Serve the Consumers Better: Companies such as Samsung actually develop and expand their market by taking help of the social habit of the young generation of people. A recent research held, showed that there has been an approximate 7% increase in the use of social media tools in recent times. With the popularity of social media tools such as Facebook and Twitter, people are not only following their friends and family, but also their favorite brands. In case, they are liking and commenting on the posts of such companies, it is getting viral among his friends as well (Andrews et al. 2015). Figure 2: Increase in the Use of Social Sites in the Recent Era Keeping this in mind, the active presence in social media tools has hugely affected the business performance of Samsung smart phones as well as electronic appliances. Use of CRM Software by Samsung to Stay Informed About the Consumer Trend: However, if an organization intends to engage itself in social sites, it must ensure that it can cope up with the negative feedback and take necessary steps. For this reason, Samsung has already implemented CRM software, to be able to track the negative response of its customers and to be able to avoid any kind of customer churn. Through the implementation of CRM software, Samsung not only is able to measure the satisfaction level of its existent consumers, but also avoids the possibility of negative responses by taking quick as well as effective steps (Cioca et al. 2013). Research Methodology: The researcher for conducting the proposed research will take help of the Quantitative Method of Research, which will help the researcher to get statistical information about the consumer trend of Samsung before reaching a generalized conclusion. The researcher as part of the Quantitative Method of research, will conduct a survey on the regular users of social media tools, and will be asked to respond as to how far they are influenced by the online advertisement, public response or review while buying a product from Samsung. Project Plan Using Gantt chart: Main activities 1st week 2nd week 3rd week 4th+5th week 6th week 7th week Selecting the Research topic Review of the Literature Formulating the Research methodology The source of Collection of primary data Analysing the collected data Results Stating teh Conclusion and Recommendation The Submission Research Process: The research process will consist of a survey, that will be conducted both online as well as with the help of face to face interaction with the respondents. Here, the respondents will be given a questionnaire whereby they will have to tick a Yes, No or Maybe, in response to the questions (Creswell et al. 2013). Question Yes No Maybe Do you instantly buy or feel inclined to buy a new phone or an appliance whenever you see an online advertisement? Do you follow your favorite brand on Facebook or Twitter to get notified about new products and tempting offers? Do you get affected when you come across any negative feedback from another customer about your favorite Phone brand. Do you make an online research and in-depth study of a Samsung product before buying it? Do you find the latest offers and discounts offered by Samsung online alluring? Data Collection and Analysis Method The data will be collected by distributing questionnaires among the consumers of Samsung. Since, the research will focus on the consumers of Samsung mainly, the Focus Group method will also be used whereby direct, face to face interaction with the consumers will help to reach the answers to the questions, as well as explore new facts useful for conducting the research further. The researcher will employ the Non probability Method of Sample collection, because the researcher will conduct the research on a selected group of people. The respondents have to be selected on the basis of two criteria- (i) they have to be the consumers of Samsung who also use social media regularly, and (ii) their age must lie between 18 to 55 years. The researcher, for the collection of data, will employ the Purposive Sampling Method, which will enable him to collect the data from a selected group of respondents, who are chosen because of their common interest in social media and their consumption of social media apps (Leary et al. 2013). Expected Research Outcomes: The researcher expects that by conducting the research he will be able to discover the extent to which social media affects the business of Samsung. Here, on the one hand, the researcher is expected to discover not only the positive outcome of the use of social media tools, but also exactly which social sites or which online promotion strategy works best for drawing new consumers. This will help the researcher unravel a new fact as to which social strategies should be adopted by the small organizations to fully develop and expand its business. Further, this is expected to bring to light how far the installation of software like CRM can help the companies to keep a track on the consumer behavior on social sites, as these software help in informing the organization as to how many visitors have visited its page, how many have posted any negative comment, etc (Tuten et al. 2013). Reference List: Andrews, K. and Mickahail, B., 2015. Business and Social Media: Collaboration for the Sixth Discipline.Social Media and the Transformation of Interaction in Society, p.158. Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue-social media and business transformation: A framework for research.Information Systems Research,24(1), pp.3-13. Cioca, M., Ghete, A.I., Cioca, L.I. and Gfu, D., 2013, October. Machine Learning and Creative Methods Used to Classify Customers in a CRM Systems. InApplied Mechanics and Materials(Vol. 371, pp. 769-773). Creswell, J.W., 2013.Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Fuchs, C., 2013.Social media: A critical introduction. Sage. Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), pp.88-107. Jussila, J.J., Krkkinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-to-business relationships of technology industry firms.Computers in Human Behavior,30, pp.606-613. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. O'Leary, Z., 2013.The essential guide to doing your research project. Sage. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Social Commerce: Foundations, Social Marketing, and Advertising. InElectronic Commerce(pp. 309-364). Springer International Publishing. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage. West, D.M., 2013.Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012: Television Advertising and Social Media in Election Campaigns, 1952-2012. Sage.

Toulouse-Lautrec, Henri de free essay sample

Toulouse-Lautrec, Henri de ( 1864-1901 ) . Many immortal painters lived and worked in Paris during the late nineteenth century. They included Degas, C # 1081 ; zanne, Gauguin, Van Gogh, Seurat, Renoir, and Toulouse-Lautrec. Toulouse-Lautrec observed and captured in his art the Parisian night life of the period. Henri de Toulouse-Lautrec was born on Nov. 24, 1864, in Albi, France. He was an blue blood, the boy and inheritor of Comte Alphonse-Charles de Toulouse and last in line of a household that dated back a thousand old ages. Henri s male parent was rich, fine-looking, and bizarre. His female parent was excessively devoted to her lone life kid. Henri was weak and frequently ill. By the clip he was 10 he had begun to pull and paint. At 12 immature Toulouse-Lautrec broke his left leg and at 14 his right leg. The castanetss failed to mend decently, and his legs stopped turning. He reached immature maturity with a organic structure bole of normal size but with abnormally short legs. We will write a custom essay sample on Toulouse-Lautrec, Henri de or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He was merely 1.5 metres tall. Deprived of the sort of life that a normal organic structure would hold permitted, Toulouse-Lautrec lived entirely for his Ar t. He stayed in the Montmartre subdivision of Paris, the centre of the cabaret amusement and Bohemian life that he loved to paint. Circuss, dance halls and cabarets, racecourses all these eyeglassess were set down on canvas or made into lithographs. Toulouse-Lautrec was really much a portion of all this activity. He would sit at a crowded cabaret tabular array, laughing and imbibing, and at the same clip he would do fleet studies. The following forenoon in his studio he would spread out the studies into bright-colored pictures. In order to go a portion of the Montmartre life every bit good as to protect himself against the crowd s ridicule of his visual aspect Toulouse-Lautrec began to imbibe to a great extent. In the 1890s the imbibing started to impact his wellness. He was confined to a sanatarium and to his female parent s attention at place, but he could non remain off from intoxicant. Toulouse-Lautrec died on Sept. 9, 1901, at the household chateau of Malrome. Since so his pictures and postings peculiarly the Moulin Rouge group have been in great demand and convey high monetary values at auctions and art gross revenues.